Conjoint analysis combines medical data and patient data, then
sends it to marketing agencies. This allows agencies to see what
types of people are using their drugs so that they can tailor ads
to that population.
Conjoint analysis combines medical data and patient data, then
sends it to marketing agencies. This allows agencies to see what
types of people are using their drugs so that they can tailor ads
to that population.
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In conjoint analysis, a part-worth utility refers to the utility
of a certain attribute level.