Consultative selling is the selling process where a sales person spends time with a company to understand the problems they are trying to solve. The sales person then tries to sale them the solution to their problem.

Consultative selling, or personal selling is that a salesperson plays the role of a consultant. He or she first assists the buyer in identifying his or her needs, and then suggesting products that satisfy those needs.

In traditional selling the focus is on the need to sell already existing products to customers while in consultative selling the seller tries to meet the needs of the customers.

People's Consultative Group's motto is '-->'.

Spin selling is a consultative form of selling that is mainly used by business who deal with high value sales or services. It is a questioning model that aims to uncover and develop customer needs in order to gain business.