Consumer culture is a type of capitalism that the economy focuses on selling consumer goods and the spending of consumer money. Some disadvantages to of consumer culture is that it can be associated to greed, can create a vicious cycle where an individual will repeatedly buy things to be happy and must continue to buy things to maintain the happiness.

One effect that pop art had on American culture was that people became more critical of consumer culture.

Studying communication in relation to consumer culture helps to understand how messages, symbols, and media influence consumer behavior and shape cultural norms. It also provides insights into how marketing strategies are developed and how individuals interpret and engage with consumer culture. Understanding communication in consumer culture can help companies create more effective campaigns and foster better relationships with customers.

Fast food restaurants fit into the lifestyle of consumer culture today because of the convenience. It is fast, cheap, and easy.

http://en.wikipedia.org/wiki/Consumerism