There are several different models and demographics that can be included in a consumer profile. You can profile a consumer based on their demographic information including age, income, gender, lifestyle interests, and more. There are other profiling methods using cluster profiles. This would place specific individual based on their demographic profile into named categories. For example, a Married Household Couple in Early 30's with a Child could be put into a Cluster Profile of Beginning Families Cluster, in which any household with similar demographics would also be considered in this Beginning Families Cluster.

You go to one of the consumer review websites, fill out a profile, and post about whatever business you have done business with and describe your experience. Consupo and Ripoff Report are a couple of the consumer review sites.

time-probability profile:)

When building up a demographic profile of the environmentally friendly consumer, you should use snowball sampling to ensure that all ages is represented.