continuity

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For more information on continuity, visit Britannica.com.

Advertising:

1. Script for a television commercial.

2. Use of a consistent theme throughout a promotional campaign.

3. Continuous, consistent use of an advertising media plan. See also continuity advertising.

Direct marketing: type of sale that comprises a series of sales made over time. A closed-end continuity has a definite number of items to be delivered to the buyer. An open-end continuity has no fixed number of shipments and will continue until the buyer is canceled for nonpayment or withdraws from the continuity program. Examples: Encyclopedias are usually sold as closed-end continuities; cookbooks are frequently sold as open-end continuities. Continuity subscribers can stop buying at any time, unlike club members, who must fulfill a member commitment prior to canceling. However, open-end continuity buyers are much more likely to cancel.

Accounting assumption that expects a business to continue in life indefinitely; also called going concern. It is the basis for using historical cost to value accounts rather than liquidation value since the company will remain in existence. SAS Number 59 deals with the auditor's consideration of an entity's ability to continue as a going concern. The auditor must appraise if significant doubt exists of a client's ability to continue as a going concern for a period not exceeding one year after the date of the financial statements. If significant doubt exists, there should be a separate explanatory paragraph of a going concern problem after the unqualified opinion paragraph.

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noun

Uninterrupted existence or succession: continuance, continuation, continuum, duration, endurance, persistence, persistency. See continue/stop/pause.

n

Definition: progression
Antonyms: break, discontinuity, intermittence, interruption, stoppage

Mathematically a class is densely or compactly ordered if between any two distinct members there is always another not identical with either of them. A class is continuously ordered if every non-empty subset that has an upper bound has a least upper bound; intuitively, there are no leaps. (One might say that some philosophical writing appears to confuse density with continuity.) A function f is continuous at a point c if f(x) → f(c) as x → c.

Occurs when a complete path for current exists.

For a list of words related to continuity, see:

• Cinematography Tools and Techniques - continuity: editing technique yielding smooth, coherent narrative from scenes shot out of sequence
• Movie People and Show Business - continuity: Chiefly Brit. script supervisor
• Order, Hierarchy, and Systems - continuity: unbroken connection or succession

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See words rhyming with "continuity."

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Dansk (Danish)
n. - uophørlighed, fortsættelse, kontinuitet

idioms:

• continuity announcer    drejebog, programmanuskript

Nederlands (Dutch)
continuïteit, logisch opeenvolging, draaiboek (film/radio), het aan elkaar praten van uitzendingen

Français (French)
n. - continuité, (Cin, TV) continuité, (Cin) projection permanente

idioms:

• continuity announcer    speakerine, (Cin, TV) script-girl

Deutsch (German)
n. - Kontinuität, lückenloser Zusammenhang

idioms:

• continuity announcer    Sprecher des Zwischentexts

Ελληνική (Greek)
n. - διάρκεια, συνέχεια, (καθομ.) σενάριο, αναγγελίες διατήρησης ροής ραδιοφωνικών εκπομπών

idioms:

• continuity announcer    εκφωνητής συνδετικών σχολίων προγράμματος

Italiano (Italian)
continuità

idioms:

• continuity announcer    annunciatrice

Português (Portuguese)
n. - continuidade (f)

idioms:

• continuity announcer    continuista (m) (f) (Cin.)

Русский (Russian)
непрерывность

idioms:

• continuity announcer    диктор

Español (Spanish)
n. - continuidad, guión, intervalo hablado o musical

idioms:

• continuity announcer    anunciador del próximo programa de radio o televisión

Svenska (Swedish)
n. - kontinuitet, oavbruten följd, scenario (film.), skripta ( eftertext), programmanuskript

中文（简体）(Chinese (Simplified))
连续性, 电影分镜头剧本

idioms:

• continuity announcer    电台节目串联讲解员

中文（繁體）(Chinese (Traditional))
n. - 連續性, 電影分鏡頭劇本

idioms:

• continuity announcer    電臺節目串聯講解員

한국어 (Korean)
n. - 계속성, 논리의 밀접한 관련, 시나리오 (콘티)

日本語 (Japanese)
n. - 連続, 継続, ひと続き, 台本

idioms:

• continuity announcer    つなぎアナウンサー

العربيه (Arabic)
‏(الاسم) استمراريه‏

עברית (Hebrew)
n. - ‮תסריט, סצינריו, רצף, המשכיות‬

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Some good "continuity" pages on the web: