A copywriter is responsible for rewriting jingles and advertisements. They usually work for an advertising agency or department for companies. Whenever there is a magazine ad with a small paragraph or even a few words that is usually created by a copywriter. There are many variations of the job.
Variations of the job
While a copywriter may seem like a simple job, there is much thought put into each advertisement. One has to be able to adjust their own writing style to the tone of the company without attitude or being snarky. While there are many variations of this job, the job still remains the same. Some of the variations include:
•Interactive copywriter
These copywriters work for websites and online advertisements.
•Junior copywriter
Usually an entry level position, these are the early stages of copywriting.
•Senior copywriter
These are the high stages of copywriting, after having some experience.
•Marketing copywriter
This copywriter is responsible for working with a marketing firm to figure out the proper way to communicate the message of the company to the consumers.
Salary
The average salary for a copywriter is around $60,000. This of course varies depending on where you are located at in the US and the specific type of job you are doing. The starting salary is usually around $46,000. An interactive copywriter is paid the most out of all of the variations making an average of $76,000.
Job requirements
Learning to become a copywriter can be difficult if you do not have the personality for it. A good copywriter:
•Works well in groups
•Is a good conceptual thinker
•Is creative
•Must always strive for new solutions
•Is innovative
•Good communication and interpersonal skills
•Quick thinker
As far as educational requirements go, a copywriter should have a bachelor’s degree in really anything. Having some writing experience does help too. It is even better if they have some experience in marketing or advertising as well.
A copywriter is a great job for someone who is good at thinking outside of the box and being able to communicate it well. If you feel like you meet these requirements, this may just be the job for you.