Are you possibly referring to Corporate Image?

A Corporate Image is a standard computer load, compressed to an single file(image) for quick deployment.

1. The dubbing of the promotional film establishes a corporate image for the company

2. A good voice image is the spokesperson of your corporate image.

This is a model of corporate branding where stategic vision, organizational culture, and corporate image align. Essentially, the entire corporation is involved in corporate branding.

Corporate image is a mental picture tht springs up at the mention of a firms name

Some tangible aspects of a corporate image are goods and services, retail stores, factories, and communication media.