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Creative Black Book

 
Marketing Dictionary: Creative Black Book
 

Annual two-volume worldwide directory of creative suppliers such as photographers, illustrators, directors, production facilities, and photofinishers. Sometimes called the Black Book, the Creative Book sells advertising space on an annual basis and contains approximately 22,000 listings in ten categories. It is distributed throughout the United States, Canada, and Europe. The volumes are offered for sale to any interested persons but are sent free to those advertising agencies whose annual billing is at least $6 million.

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Business Dictionary: Creative Black Book
 

Annual two-volume worldwide directory of creative suppliers such as photographers, illustrators, directors, production facilities, and photofinishers. Sometimes called the Black Book, the Creative Book sells advertising space on an annual basis.

 
 

 

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Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more
Business Dictionary. Dictionary of Business Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more

 

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