Csaba Csere (English pronunciation: /ˈtʃʌbə ˈtʃɛdə/ "Chubba Chedda")[1] is a former technical director and editor-in-chief of Car and Driver magazine.
Csere is an American of Hungarian descent.[2] He earned a B.S. degree in mechanical engineering from the Massachusetts Institute of Technology in 1978, and went on to join Ford Motor Company's Advanced Engine Engineering Office. He joined Car and Driver magazine as its Technical Editor in 1980. He specialized in stories about technical issues and first-person experiences in competition machines ranging from NASCAR stock cars to Formula One cars. In the process, he raced in fifteen 24-hour events and performed an automotive backflip at over 200 mph on the Bonneville Salt Flats.[3]
Csere became Editor-in-Chief in 1993 and concentrated on integrating Car and Driver's TV, Internet, and radio efforts. He presided over a controversial redesign of the magazine, launched in December 2006 and refined during 2007. The cover featured capitilzed headlines, often with an exclamation point, and featured bands of color. Inside, there was prominent use of yellow. Additional content was to be found on the Car and Driver website. The redesign was roundly crticized in the 'Backfires' (Reader's Letters) section of the March 2007 issue [4]. In that column, the Editor admitted to receiving 164 letters against the redesign and 13 for, but stated:
"We paid big bucks for this redesign and we ain't going back - Ed".
On December 16, 2008 — according to the official press release of Hachette Filipacchi Media U.S. — Csere resigned his position as Editor-in-Chief. [5] No explanation was given, and Csere has refused to discuss the reasons for his departure. Perhaps notably, Csere did not write a goodbye column in the magazine for which he worked for 29 years.
By the August 2009 issue of Car and Driver the controversial redesign had largely been dropped in favor of a look more closely resembling the prior design. In the September 2009 issue Csere contributed a feature entitled 'Lightly Used Cars' [6].
Outside of Car and Driver, Csere has appeared as an authority [7] on automotive issues in the United States Senate and many national television and radio news programs.
References
- ^ pronunciation
- ^ Csaba Csere (January 2008). "In Memory of the Original Road Warrior and a Car and Driver Institution - Column". Car and Driver. Hachette Filipacchi Media U.S.. http://www.caranddriver.com/features/columns/c_d_columns/in_memory_of_the_original_road_warrior_and_a_car_and_driver_institution_column. Retrieved 2008-02-29.
- ^ Energy Week 2009 Speakers Biographies
- ^ Car and Driver, March 2007
- ^ "A Letter From the President and CEO - Column". Car and Driver. Hachette Filipacchi Media U.S.. http://www.caranddriver.com/features/columns/c_d_staff/csaba_csere_the_steering_column/a_letter_from_the_president_and_ceo_column. Retrieved 2008-12-17.
- ^ Car and Driver, September 2009
- ^ Energy Week 2009 Speakers Biographies
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