just does Cultural diffusion is the process through which the idea(s) of a particular cultural are spread

Cultural Diffusion

Socio-cultural and psycho-personal background has an impact on the communication process. For example, how we communicate non-verbally is often cultural.

Passing cultural patterns from one generation to another

Cultural diffusion is a change process where the values and cultural constructs of one group are passed to another group. Cultural leveling refers to the process by which cultures lose their identity and become similar to one another. The exchange of unique cultural constructs eventually leads to cultural leveling by creating pressure to change.