"The major flaw in cultural relativism is that the concept of relativism is wrong. We are now witnessing "cultural relativism" throughout the world with particular emphasis on terrorism: their cultural relativism is the world's capitulation or death with no other choices. "

Above a typical Enlightened Absolutist opininion (no offense). Using the word 'wrong' in absolute way. And pointing at unfavourable views as 'terrorism'.

An enlightening example of what is not cultural relativism

Marketing relativism is a subtle and unintended result of cultural conditioning.

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Cultural relativism as an idea has a long history, but it was popularized by anthropologist Franz Boas in the early 20th century. Boas emphasized the importance of understanding and respecting different cultures on their own terms, rather than judging them through the lens of one's own culture.

Cultural Relativism