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current issue

 
Marketing Dictionary: current issue

Issue of a periodical currently on sale at newsstands. New issues usually appear at the end of the prior issue period. For example, a monthly magazine's June issue would appear on the newsstands at the end of May. See also on-sale date.

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Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more