No they are not all the same thing. A customer value threshold is the max the customer values something. A customer value proposition is the value proposed by the customer, which is the same as a value offering.

Customer value is one of key aspects of marketing.

The difference between total customer value and total customer cost is__________.

Marketing is about meeting the needs of your targeted market, but also providing them with a value. this value is determined when subtracting the benefits a customer gets from the product with the the customer costs he does to get it. So for instance, if a customer looks for the image value, he has to see the costs he will incur to get it.

Customer value is benefits and costs that customers get. Customers choose products according to value that the company create for themselves.