psychological

odd-even

prestige

price lining

demand back ward

bait leader

value in use

I'm doing a school assignment so I have no clue! :)

The first C in the 5 Cs of pricing is Company Objectives. It is determined by what the goals of the company are. They could be profit-oriented, sales-oriented, competitor-oriented or customer-oriented. A company can also use a combination of these strategies.

it could be that market orientated pricing is where you look at your target market and see what sort of prices they will be prepared to pay. Whereas company orientated pricing is i guess when the company look at their costs and sort out a profit margin and work out the price that they are going to charge to make sure that they are going to make profit.

Pricing driven by a company's internal factors. The company will take a stock of all the internal costs and determine a pricing that will ensure a return. e.g. Cost plus method.