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Jackie Kennedy was a beautiful first lady who was known for her understated , demure sense of style.
she gave him a demure smile
The aristocratic young lady was very demure and sophisticated, and acted very politely at the luncheon.
On the wall was a painting of a demure Victorian girl.
Although she was demure in public, she was wildly outgoing at private parties.
Demure means someone who is modest and reserved in manner or behavior. Modest, or shy.