A vampire is merely the re-animation of the person he was before
he died. So a vampire will have the same (or nearly so) personality
that he had while he was living. Now you are what you eat and you
are what your situation requires you to be. So you also have to
factor in his environment, and his company and his needs: all this
will have an impact on how his personality is expressed.
It should be noted that 'becoming a vampire' is a delicate
process and if it is not carried out carefully the resulting
vampire can be extremely malformed. This, coupled with the
revulsion that most people have to vampires, often results in the
new vampire destroying himself. Therefore it is mostly those people
who already have a high ego that chose to retain their existence as
a vampire and consequently make up the personalities of most the
vampires.