direct media

Type: Private
On the web: http://www.directmedia.com

Direct Media offers mailing list management and brokerage services which generate direct marketing leads for clients. The company's other services include media buying (for insert marketing programs), interactive marketing (including search engine marketing, e-mail marketing and promotion) and market research. Clients include catalogers, publishers, fundraisers, and financial institutions. The company got its start in 1969 and owns almost 10 offices across the US. Striving to expand its product scope and geographical reach, Direct Media was bought by infoGROUP (formerly infoUSA) in 2008.

Officers:
Chairman: David W. Florence
CEO: Larry May
CFO and COO: Rick Sarli

Competitors:
Diamond Marketing Group
Statlistics
Venture Direct

Various communication channels (e.g., direct mail or telephone) utilized in direct marketing to bring the promotion message to the individual prospect, as opposed to communication media that cannot be directed to a specific individual (e.g., television or radio).