There does not appear to be a product called Media Direct that is made by anyone, nor is there a company with exactly that name. There are several companies with similar names such as Icon Media Direct and Social Media Direct.

Media Direct has its own little portion of the harddrive. Do you have the mdeia direct CD/DVD? If there is no option on that to repair or re-install I think you may have to re-install the OS.

The Californian company Direct Media Services a wide range of entertainment products, mainly focussing on television and satellite dishes. They also provide business solutions.

MediaDirect service is provided by media companies or streaming platforms that offer a direct way for users to access and consume various forms of media content such as movies, music, TV shows, and news. Examples include Netflix, Hulu, Spotify, and Amazon Prime Video.

Media won't allow it, my friend. Haha.