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dot etching

 
Marketing Dictionary: dot etching

Printing technique that alters the amount of color in a halftone image by chemically reducing the size of the dots. Dot etching a negative increases color. Dot etching a positive reduces color. See also color correction; etch.

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color correction (in marketing)
fine etching (in marketing)
etch (in marketing)

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Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more