| Marketing Dictionary: double-page spread |
layout that covers two facing pages in a magazine or newspaper. If such a layout is featured in the center of the magazine or newspaper, it is called a center spread.
In advertising, double-page spreads are very costly and are usually used only when the advertiser is making some special announcement, such as the introduction of a new product, or a new brand promotion.
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 | Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved. Read more |
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