It basically means, your face is made of dough, either because
you're a jerk, idiot, or generally clueless.
It could be used in this situation:
"Give me back my hairband!" Said 5 year old Lucy,
"No chance!" Said her twin Brian,
"MUUUUUUUM!" Lucy shouted,
"You're such a doughface, running to mum all the time, it was
only a joke," Brian scoffed.