
Our Living Language Nothing fails so miserably as a failed euphemism-though there have been plenty of successes. The English language, especially business jargon, is littered with words that now seem ordinary but were once regarded as euphemisms. Consider the terms senior for old person, custodian for janitor, and rest room for toilet (itself a euphemism). These words arise from a natural tendency to ease the pain or embarrassment associated with things such as death or bodily functions, or from a conscious desire to recast something unpleasant in a more dignified light. Downsize is a recent example of a euphemism that found broad acceptance in the language and is not particularly thought of as a deceptive attempt to smooth over the pain of large-scale firings. But the search for less harmful terms goes on and on. The attempt to find even more positive-sounding ways to say "downsize" has led business executives and people working in human resources and public relations (both euphemisms themselves) to float a number of alternatives. Companies were being "reengineered" and even "right-sized"; laid-off workers had to be "separated" or "unassigned" for being "nonessential"; their jobs were said to be "no longer going forward." Most of these terms were met with scorn, being regarded as cynical attempts to sugarcoat an inherently distressing phenomenon, and as failed euphemisms they accomplished the exact opposite of what they were designed to. Why one euphemism should be accepted while another is not remains something of a mystery, but the selection of such terms indicates one way in which social attitudes have a powerful effect on language change.
Decline in demand for certain products and other factors 'make it imperative to downsize the business'—Washington Post, 1983.It behaves like a so-called ergative verb in being used as an intransitive with the object made the subject:
New York hospitals 'will downsize'—New York Times, 1986.Its meaning has also been extended to other contexts:
I do like the house, but there comes a time when you have to move on and downsize—Hull Daily Mail, 2007.
| downmarket, down-, down to, up to | |
| downstairs, downward, downwards, dozen |
(1) Converting mainframe and mini-based systems to client/server LANs.
(2) To reduce equipment and associated costs by switching to a less-expensive system.
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Downsizing is the act of reducing the number of employees within a company in order to decrease costs and increase efficiency, with the ultimate goal of greater profitability. Downsized companies either continue the same work functions with fewer employees or they decrease the scope of company wide activities.
More than 85 percent of Fortune 1000 corporations downsized professional staff between 1987 and 1991, and analysts have suggested that the rise of automation is causing the loss of jobs, both in manual labor and service industries. In 1996, the New York Times wrote that, because of downsizing, the workplace is changing as greatly as it did during the industrial revolution.
Advocates applaud streamlining, believing that down-sizing reduces bureaucracy and leads to greater productivity. Critics, however, cite a 1991 Wyatt Company survey of 1,005 downsized businesses, which found that fewer than one-third of the companies experienced projected profitability, 46 percent discovered that expenses did not decrease as expected, and only 22 percent encountered satisfactorily increased productivity. Downsizing also eliminates employees with vital skills, leading to disruption of productivity, and employees who remain often experience reduced morale.
Bibliography
New York Times. The Downsizing of America. New York: Times Books, 1996.
—Kelly Boyer Sagert
Reducing the size of a company by eliminating workers and/or divisions within the company.
It is sometimes referred to as "trimming the fat".
Investopedia Says:
When a company downsizes, it is attempting to find ways to improve efficiency and increase profitability.
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Dansk (Danish)
v. tr. - nedskære arbejdsstyrken, foretage afskedigelser, gøre mindre
Nederlands (Dutch)
kleiner maken, inkrimpen
Français (French)
v. tr. - (Écon) réduire les effectifs de, (Comput) réduire la taille/l'encombrement de, faire une micromisation
Deutsch (German)
v. - verringern, verkleinern
Ελληνική (Greek)
v. - μειώνω το μέγεθος, (καθομ.) στρέφομαι προς την παραγωγή μικρότερων αυτοκινήτων
Português (Portuguese)
v. - reduzir o número de empregados
Español (Spanish)
v. tr. - reestructurar, reducir
Svenska (Swedish)
v. - förminska
中文(简体)(Chinese (Simplified))
以较小尺寸设计或制造, 裁减员工人数
中文(繁體)(Chinese (Traditional))
v. tr. - 以較小尺寸設計或製造, 裁減員工人數
한국어 (Korean)
v. tr. - 크기를 작게 하다
日本語 (Japanese)
v. - 小型化する
adj. - 小型化した
العربيه (Arabic)
(فعل) يصمم أو ينتج شئ بقياس, أو حجم أصغر
עברית (Hebrew)
v. tr. - הקטין, הפחית הגודל
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