egocentrism

noun

Concern only for oneself: egocentricity, egoism, egomania, self-absorption, self-centeredness, self-involvement, selfishness. See self/other.

Preoccupation with self and insensitivity to others. In sport it may be manifested as an attempt to obtain personal recognition by beating others in competition.

The noun has one meaning:

Meaning #1: attempting to get personal recognition for yourself (especially by unacceptable means)
  Synonyms: egoism, self-interest, self-concern, self-centeredness