Electric housewares and fans comprise a major portion of the
widely diverse products of the general housewares category, ranking
third in shipments--refrigeration is first and laundry equipment
second
Electric housewares and fans comprise a major portion of the
widely diverse products of the general housewares category, ranking
third in shipments--refrigeration is first and laundry equipment
second
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This category includes establishments primarily engaged in
manufacturing electric housewares for heating, cooking, and other
purposes; and electric household fans, except attic fans
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By the early 2000s little product was sold directly from the
manufacturer to the consumer. Instead, manufacturers sold to mass
distribution networks on a wholesale basis, using account
representatives
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Manufacturers engaged in national advertising and promotion
campaigns, headlining the product and directing customers to major
retail chains. One very successful advertising medium for the
industry was the infomercial.