point-of-purchase advertising display of merchandise, usually found in a supermarket or discount variety store and located at the end of a row of shelving. See also display; island display.
end-aisle display
| Marketing Dictionary: end-aisle display |
| 5min Related Video: end-aisle display |
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 | Record Company: Reed Entertainment Corp. (Marketing Goals & Objectives) (business plan) |
| Auto and home supply stores (SIC 5531) (industry) |
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 | Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved. Read more |
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Mentioned in
- Record Company: Reed Entertainment Corp. (Marketing Goals & Objectives) (business plan)
- Auto and home supply stores (SIC 5531) (industry)
