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An argument with a missing premise or conclusion is called an enthymeme. It is an incomplete syllogism in which one of the premises or the conclusion is left unstated.

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An argument with a missing premise or conclusion is called an enthymeme. It is an incomplete syllogism in which one of the premises or the conclusion is left unstated.

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The actual word "enthymeme" is rarely ever used. However, it is a common element in commercials.

Enthymemen.
  1. An informally stated syllogism with an implied premise.

Example: "With a name like Smucker'stm, it has to be good." - (Smucker'stm advertising slogan)

Example of use in sentence: The infomercial's enthymeme slogan just wasn't catchy enough.

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John D. Moores has written:

'Wrestling with rationality in Paul' -- subject(s): Bible, Christianity, Criticism, interpretation, Enthymeme (Logic), Faith and reason

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Anthony Hugget has written:

'A diuine enthymeme of true obedience: or, A taske for a Christian. Preached at Pauls Crosse the tenth of September, 1615. by Anthonie Hugget Maister of Arts, and parson of the Cliffe neare Lewis in Sussex' -- subject(s): English Sermons, Sermons, English

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James Howard McBurney has written:

'The art of good speech' -- subject(s): Oratory, Elocution

'The place of the enthymeme in rhetorical theory' -- subject(s): Rhetoric, Syllogism

'The principles and methods of discussion' -- subject(s): Debates and debating, Discussion, Forums (Discussion and debate)

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