enticement

noun

1. The power or quality of attracting: allure, allurement, appeal, attraction, attractiveness, call, charisma, charm, draw, enchantment, fascination, glamour, lure, magnetism, witchery. Informal pull. See like/dislike.
2. Something that attracts, especially with the promise of pleasure or reward: allurement, bait, come-on, inducement, inveiglement, invitation, lure, seduction, temptation. See like/dislike.

The noun has 3 meanings:

Meaning #1: something that seduces or has the quality to seduce
  Synonym: temptation

Meaning #2: qualities that attract by seeming to promise some kind of reward
  Synonyms: lure, come-on

Meaning #3: the act of influencing by exciting hope or desire
  Synonym: temptation