Forward integration is when a business integrates with a firm it sells to.
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backward integration is a form of vertical integration in which
firm's control of its inputs or supplies. forward integration is a
form of vertical integration in which firm's control of its
distribution.
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effective organization
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Forward integration
Backward integration
A business strategy that involves a form of vertical integration whereby activities are expanded to include control of the direct distribution of its productsA form of vertical integration that involves the purchase of suppliers in order to reduce dependency.
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Forward integration is when the manufacturer of a product has
direct control of the distribution of it. An example is the
manufacturer creates a product and sells it directly to the
consumer without using a distributor.