| Type | Confectionery |
|---|---|
| Current owner | Cadbury Australia |
| Introduced | 1930 |
| Website | Product website |
Freddo Frog is one of Australia's most popular children's chocolate, and is currently manufactured by Cadbury.[1] It was invented in 1930 by Harry Melbourne, an 18 year old moulder, employed by MacRobertson's Chocolates.[2] It is also sold in New Zealand, Ireland, the United Kingdom and Zimbabwe.
Each chocolate is shaped like a cartoon frog, standing up and dressed. Though primarily available as solid milk fingers, certain versions of the product have a cream centered flavouring. These include Dairy Milk, white chocolate, rice crisp, strawberry, peppermint, "Rainbow Crunch" and "Milky Top" (the top half being white chocolate and the bottom milk chocolate, in the style of Cadbury's "Top Deck" products).
Contents |
History
In 1930, the MacRobertson's chocolate company were looking to add a new product to their children's range. Initial designs for chocolate mouse were rejected, as Harry Melbourne felt that women and children were afraid of mice and would dislike the product. It was instead decided to produce a chocolate frog, branded as "Freddo Frog".[1]
Freddo Frogs became part of the Cadbury product range in 1967, when MacRobertson's were sold to Cadbury. In Australia, Freddo Frogs are manufactured in Ringwood, Victoria and Hobart. Since the success of Freddo, an alternative chocolate named Caramello Koala, also made by Cadbury, has been created. Caramello Koala is the only flavour in which the chocolate is not shaped like "Freddo", but shaped like a Koala instead.
Freddo bars were released onto the UK market in 1973 and withdrawn in 1979. After 15 years they were re-launched.[3] In the UK, a caramel filled version is also sold, with a yellow wrapper. This was formerly known as the Taz bar, featuring the Looney Tunes character. They disappeared for several years before returning under the Freddo image.[citation needed]
In June 2006, a scare over possible Salmonella contamination in some Cadbury products in the UK led to the recall of around a million Cadbury chocolate bars, including the standard Freddo.[4] As a result of the contamination Cadbury was fined £1M, and ordered to pay an additional £152,000 in costs.[4]
In 2009, the Freddo chocolate was redesigned in the United Kingdom, featuring a new, glossier Freddo design, and a replacement Dairy Milk logo. The Caramel Freddo also got the redesign.
Gallery
 Previous Freddo Dairy Milk design (12g) |
See also
References
- ^ a b "Cadbury Australia product page for Freddo The Frog". http://www.cadbury.com.au/Products/Pre-teens-Confectionery/Freddo.aspx.
- ^ "Sydney Morning Herald: "Freddo The Frog creator dies"". http://www.smh.com.au/news/national/freddo-frog-creator-dies/2007/01/28/1169919213311.html.
- ^ "Cadbury: More Cadbury Chocolate Bars". http://www.cadbury.co.uk/ourproducts/today/Pages/more%20bars.aspx.
- ^ a b "BBC News: "Cadbury recall after health fears"". 2006-06-23. http://news.bbc.co.uk/1/hi/uk/5110674.stm. Retrieved 2010-01-04.
External links
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