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| Category | sans-serif |
|---|---|
| Designer(s) | Michael Abbink |
| Commissioned by | General Electric |
| Foundry | Wolff Olins for General Electric |
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GE Inspira is a typeface developed by Michael Abbink around 2002 for the new visual identity system of the General Electric Company. Since it is a proprietary typeface of GE, not much is known about it. According to the GE Brand Manual, the typeface is at the forefront of GE's brand expression and is recognized as being "Clear, Precise, and Modern". The typeface comes in four styles, GE Inspira Book, GE Inspira Regular, GE Inspira Pitch, and GE Inspira Small Caps.
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Differences within the Inspira font family
As noted above, GE Inspira comes in four styles: GE Inspira Book, GE Inspira Regular, GE Inspira Pitch, and GE Inspira Small Caps. There are some major differences between these fonts, and while GE Inspira Book and GE Inspira Regular are similar in many ways, their "a"s are the most significant difference between the two. GE Inspira Book was created, as the name hints, in order to provide clear, readable text for small-texted literature, like the company's Annual Report. Finally, GE Inspira Pitch is a somewhat bolder version, designed for use in on-screen or projected presentations.
Availability
GE Inspira is available for download from GE Brand Central, but it requires a GE single sign-on account, which requires employment at General Electric or employment as a contractor for General Electric.
Similarities to other fonts
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This section may contain original research. Please improve it by verifying the claims made and adding references. Statements consisting only of original research may be removed. More details may be available on the talk page. (September 2007) |
GE Inspira is very similar to VAG Rounded, the typeface formerly used for Volkswagen, especially noting similarities between many of the typefaces' lower-cased letters.
External links
- GE Brand Central
- Corporate Identity: General Electric (GE)—basic information about GE's new brand
- GE: The Great Escape by David Weinberger on July 22, 2004
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