gimmick

n.

1. 1. A device employed to cheat, deceive, or trick, especially a mechanism for the secret and dishonest control of gambling apparatus.
   2. An innovative or unusual mechanical contrivance; a gadget.
2. 1. An innovative stratagem or scheme employed especially to promote a project: an advertising gimmick.
   2. A significant feature that is obscured, misrepresented, or not readily evident; a catch.
3. A small object whose name does not come readily to mind.

tr.v., -micked, -mick·ing, -micks.

1. To add gimmicks to; clutter with gadgets or attention-getting details. Often used with up.
2. To change or affect by means of a gimmick.

[Origin unknown.]

gimmicky gim'mick·y adj.

Attention-getting device used in advertising a product or service, also called hook. A gimmick can be in the form of unusual or contrived words or expressions in the copy, a unique or novel display device, pictures or headlines that do not actually relate to the message, a novelty giveaway, or any other unusual form of promotion for a product or service.

noun

1. An indirect, usually cunning means of gaining an end: artifice, deception, device, dodge, feint, imposture, jig, maneuver, ploy, ruse, sleight, stratagem, subterfuge, trick, wile. Informal shenanigan, take-in. See honest/dishonest, means.
2. A small specialized mechanical device: concern, contraption, contrivance, gadget, jigger, thing. Informal doodad, doohickey, widget. Slang gizmo. See machine.
3. A clever, unexpected new trick or method: twist. Informal kicker, wrinkle. Slang angle², kick. See ability/inability, excite/bore/interest, good/bad.

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Dansk (Danish)
n. - fidus, trick, kneb, smart påfund, dippedut, dims, himstregims, dingenot
v. tr. - narre, gøre grin med

Nederlands (Dutch)
handigheidje, foefje, ingenieus idee, beïnvloeden d.m.v. truc, voorzien van foefje

Français (French)
n. - truc, gadget, gadget promotionnel
v. tr. - équiper de gadgets, embellir, enjoliver

Deutsch (German)
n. - Kniff, Gag
v. - etwas durch einen Kniff verändern

Ελληνική (Greek)
n. - τέχνασμα (κν. κόλπο, τερτίπι), στρατήγημα, μαραφέτι
v. - γεμίζω μαραφέτια

Italiano (Italian)
espediente, fare trucchi

Português (Portuguese)
n. - recurso (m) publicitário (gír.), truque (m), segredo (m)
v. - acrescentar truques a, encher de engenhocas ou detalhes chamativos

Русский (Russian)
трюк, рассчитанный на привлечение чьего-л. внимания

Español (Spanish)
n. - truco, artilugio, truco publicitario
v. tr. - hacer trampas, usar artimañas, embellecer para favorecer la venta de algo

Svenska (Swedish)
n. - (lustig) grej, påhitt
v. - hitta på gimmickar, tricksa

中文（简体）(Chinese (Simplified))
暗机关, 使暗机关

中文（繁體）(Chinese (Traditional))
n. - 暗機關
v. tr. - 使暗機關

한국어 (Korean)
n. - 마약을 주사하는데 쓰이는 기구, 술수
v. tr. - 술수를 사용하다

日本語 (Japanese)
n. - からくり, 新案品

العربيه (Arabic)
‏(الاسم) وسيله للتحايل, خدعه (فعل) يتحايل‏

עברית (Hebrew)
n. - ‮פעלול, אביזר-פרסומת‬
v. tr. - ‮צייד או קישט בתוואים לא-נחוצים כדי להגביר את סיכויי המכחרה‬

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