The basic concept in business is to keep the overhead/expenses
low and profits high. This means good money management.
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Occasionally, in specialty auctions, for very high prices.
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No, morality is not the same concept as Christianity. Individuals can have high moral standard and be of different denominations or may be an Atheist. Christianity believes in God and tries to follow the 10 Commandments as well as trying to have high moral standards.