Homescan is a service provided by the ACNielsen company where members scan the barcodes on all their purchases with a special barcode reader.
The store, price, quantity, and special deals have to be entered manually for the products scanned and the information is transmitted weekly to the company. This information then allows the company to calculate measures such as market penetration, average weight of purchase and loyalty for its manufacturing clients. In return for scanning services, points are awarded which can then be redeemed for prizes (1000 points are worth $1 in their awards catalog, thus a week's worth of scans is compensated with $0.15).
Membership in the program has been through random invitations in the mail, but online registration in the US and Canada is now available. Acceptance into the program is based on household demographics and the current needs of the company. In 2005 ACNielsen further extended the idea of panel measurement with the introduction of MyScan in the UK. MyScan is a panel measurement service aimed at recording impulse, out of home, consumption and involves the registered panelists scanning their impulse purchases with a key-fob barcode reader.
External links
|
|||||||||||
This entry is from Wikipedia, the leading user-contributed encyclopedia. It may not have been reviewed by professional editors (see full disclaimer)
