Blending together of response data so that variations in response by campaign components cannot be identified because the campaign components were not properly key coded. For example, if three different packages are sent to three segments of the same list, but the key code on the packages is identical, response to the list can be identified, but not response to each package.
Emulsions usually consist of a suspension of globules of varying size. Homogenization reduces these globules to a smaller and more uniform size. In homogenized milk the smaller globules adsorb more of the protein, which acts as a stabilizer, and the cream does not rise to the top.