hype

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(hīp)

1. Excessive publicity and the ensuing commotion: the hype surrounding the murder trial.
2. Exaggerated or extravagant claims made especially in advertising or promotional material: "It is pure hype, a gigantic PR job" (Saturday Review).
3. An advertising or promotional ploy: "Some restaurant owners in town are cooking up a $75,000 hype to promote New York as 'Restaurant City, U.S.A.'" (New York).
4. Something deliberately misleading; a deception: "[He] says that there isn't any energy crisis at all, that it's all a hype, to maintain outrageous profits for the oil companies" (Joel Oppenheimer).

[Partly from hype, a swindle (perhaps from HYPER-) and partly from HYPE(RBOLE).]

(hīp)

1. A hypodermic injection, syringe, or needle.
2. A drug addict.

[Shortening and alteration of HYPODERMIC.]

In broadcast, special promotional activities in programming presented by a station or network in order to attract a large audience and therefore generate higher audience ratings for a particular time period; also called hypo. For example: Traditionally, broadcast rating measurements are made for local stations in February, May, and November. Accordingly, local stations have been known to hype their audiences during these time periods.

noun

A systematic effort or part of this effort to increase the importance or reputation of by favorable publicity: advertisement, ballyhoo, buildup, promotion, publicity, puffery. Informal pitch, plug. See knowledge/ignorance.

verb

To increase or seek to increase the importance or reputation of by favorable publicity: ballyhoo, boost, build up, enhance, promote, publicize, puff, talk up, tout. Informal plug. See knowledge/ignorance.

Definition: extensive publicity
Antonyms: downplay, secrecy

1. hype
   Also hyp
   noun, past participial
   
   1: A drug-addict. (1924 —) .
   J. Wambaugh They were dumb strung-out hypes (1972).
   
   2: A hypodermic needle or injection. (1929 —) . verb trans.
   
   3: To stimulate (as if) by an injection of drugs; usu. followed by up; usu. as adjective (1938 —) .
   Time As he works, Mitchell has at times been so hyped up that Martha once asked his doctor to prescribe medication to slow him down (1973).
   
   [Abbreviation of hypodermic.]
2. hype
   noun, dated
   
   1: An instance of short-changing, esp. done on purpose to deceive; someone who does this. (1926 —) .
   
   2: Cheating; a trick. (1962 —) .
   L. Sanders He's been on the con or hustling his ass or pulling paper hypes (1970).
   
   3: Extravagant or intensive publicity promotion. (1967 —) .
   Listener All the 'hype' and conning that goes into the establishment of every star (1969). verb trans.
   
   4: To short-change, to cheat. (1926 —) .
   
   5: To promote with extravagant publicity. (1968 —) .
   Listener Bogus alternatives are hyped into prominence and fortune with appalling ease (1971).
   
   [Origin unknown.]

• Advertising - hype: Informal. extravagant promotion of person, idea, or product
• Expressions of Feeling - hype: exaggerate merits of; mislead by sensationalizing
• Falsehood, Pretense, and Exaggeration - hype: (vb) promote by extravagant, often misleading propaganda; (n) such propaganda and exaggerated claims
• Praise, Exaltation, Flattery, and Applause - hype: extravagant promotion; excessive praise

Hype!
Directed by	Doug Pray
Produced by	Steven Helvey
Starring	Numerous musicians
Cinematography	Robert Bennett
Editing by	Doug Pray Joan Zapata
Distributed by	Lions Gate Entertainment
Release date(s)	November 8, 1996
Running time	87 min.
Country	USA
Language	English

Hype! (1996) is a documentary directed by Doug Pray about the popularity of grunge rock in the early to mid-1990s United States. It incorporates interviews and rare concert footage to trace the steps of grunge, from its subversive inception in neighborhood basements, to its explosion as a pop culture phenomenon. Hype! shows grunge from the point of view of people within the grunge scene, and attempts to dispel some of the myths of the genre promulgated by media hype, hence the title. The movie generally portrays the latter faction in a satirical way, though acknowledges that media hype helped to propel some of these obscure bands to fame, albeit briefly.

The film first premiered at the Sundance Film Festival in January 1996. It later opened to general audiences on November 8 of the same year.

Hype! includes interviews and performances from bands (primarily oriented with the Sub Pop Records axis) such as TAD, Mudhoney, Nirvana, Soundgarden, Coffin Break, The Gits, Love Battery, Flop, The Melvins, Mono Men, Supersuckers, Zipgun, Seaweed, Pearl Jam, 7 Year Bitch, Hovercraft, Gas Huffer and Fastbacks. Along with the DVD that comes with Nirvana's With the Lights Out, it is one of the few films to contain video footage of Nirvana's first performance of their breakthrough hit, "Smells Like Teen Spirit".

Sub Pop released a soundtrack to the film in 1996, on CD as well as a limited box set version on colored 7" vinyl. AMG entry

See also

• Hype! (soundtrack)
• 1991: The Year Punk Broke
• Grunge speak

External links

• Hype! at the Internet Movie Database
• Hype! at AllRovi
• Doug Pray Interview

v · d · eMudhoney Mark Arm Steve Turner Dan Peters Guy Maddison Matt Lukin Wayne Kramer Steve Dukich Studio albums Mudhoney Every Good Boy Deserves Fudge Piece of Cake My Brother the Cow Tomorrow Hit Today Since We've Become Translucent Under a Billion Suns The Lucky Ones EPs Superfuzz Bigmuff Boiled Beef & Rotting Teeth Five Dollar Bob's Mock Cooter Stew Buckskin Stallion Blues Live & compilations Live Mud Superfuzz Bigmuff Plus Early Singles March to Fuzz Here Comes Sickness: The Best of the BBC Singles "Touch Me I'm Sick" "Touch Me I'm Sick/Halloween" "You Got It (Keep It Outta My Face)" "This Gift" "Here Comes Sickness" "Hate the Police" "You're Gone" "Let It Slide" "She's Just Fifteen" "You Stupid Asshole" "Suck You Dry" "Blinding Sun" "Pump It Up" "Goat Cheese" "Into Yer Shtik" "Generation Spokesmodel" "Night of the Hunted" "Butterfly Stroke" "Sonic Infusion" "It Is Us" Videography Live at El Sol Related articles Discography Hype! Alice Mudgarden Green River

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Dansk (Danish)
1.
n. - trick, svindelnummer, reklamefremstød
v. tr. - snyde, narre, opreklamere, promovere

idioms:

• hype up    sætte liv i, stimulere, opreklamere
• media hype    reklamefif

2.
n. - narkoman, stofmisbruger, kanyle, sprøjt, stik
v. tr. - sprøjte sig, tage et skud

Nederlands (Dutch)
uitgebreide reclamecampagne, truc, drugsverslaafde, injectienaald, injectie, opgeblazen persoon/ -zaak, belazeren, intensief promoten

Français (French)
1.
n. - battage publicitaire, battage médiatique, astuce, tour
v. tr. - faire du battage, gonfler, faire grimper (qch) par des achats massifs (actions)

idioms:

• hype up    doper, faire du battage, gonfler (une histoire, un problème)
• media hype    battage médiatique, médiatisation à outrance

2.
n. - (abrév = hypodermic) (US) seringue/aiguille hypodermique, (US) toxico
v. tr. - stimuler, piquer

Deutsch (German)
1.
n. - Trick, intensive Werbung, Betrug, Injektion, Drogenabhängiger, Injektionsnadel
v. - Publicity machen für

idioms:

• hype up    hochputschen
• media hype    Medienrummel

2.
n. - Drogenabhängiger, Injektionsnadel
v. - jdn eine Spritze geben, um ihn zu stimulieren

Ελληνική (Greek)
n. - (καθομ.) (υπερβολική) προβολή ή διαφήμιση
v. - (καθομ.) προβάλλω/διαφημίζω σε υπερβολικό βαθμό

idioms:

• hype up    ερεθίζω, διεγείρω, σπιντάρω
• media hype    υπερβολική προβολή από τα ΜΜΕ

Italiano (Italian)
espediente, iniezione, tossicodipendente, ago

idioms:

• hype up    bucarsi, eccitarsi
• media hype    lancio pubblicitario

Português (Portuguese)
n. - publicidade (f) exagerada, método (m) questionável em publicidade, agulha (f) hipodérmica (gír.)
v. - promover publicidade exagerada

idioms:

• hype up    intensificar campanha por meios dúbios
• media hype    exagero (m) nos meios de divulgação

Русский (Russian)
стимуляция, подстегивание, беззастенчивая реклама, рекламировать плохой товар, вливать новые силы, оживлять, обманывать, стимулировать, крикливо рекламировать

idioms:

• hype up    рекламировать плохой товар
• media hype    реклама нестоящего товара в средствах массовой информации

Español (Spanish)
1.
n. - superchería, engaño, publicidad exagerada, método cuestionable
v. tr. - estimular, crear interés, intensificar

idioms:

• hype up    exagerar, dar bombo a
• media hype    bombo publicitario

2.
n. - inyección, jeringa hipodérmica, drogadicto, toxicómano, aguja
v. tr. - estimular, excitar, engañar

Svenska (Swedish)
n. - reklam(kampanj), PR, bedrägeri, spruta, sprutnarkoman
v. - överreklamera, manipulera, elda (bildl.), sila (narkotika)

中文（简体）(Chinese (Simplified))
1. 注射毒品者, 人为地刺激, 使增加, 使兴奋, 使活跃

idioms:

• hype up    为...做广告
• media hype    传媒宣传

2. 天花乱坠的公开宣传, 诡计, 欺骗, 大肆宣传

中文（繁體）(Chinese (Traditional))
1.
n. - 注射毒品者
v. tr. - 人為地刺激, 使增加, 使興奮, 使活躍

idioms:

• hype up    為...做廣告
• media hype    傳媒宣傳

2.
n. - 天花亂墜的公開宣傳, 詭計, 欺騙
v. tr. - 大肆宣傳

한국어 (Korean)
1.
n. - 피하 주사, 피하 주사침, 마약중독자
v. tr. - 마약으로 흥분 시키다

idioms:

• hype up    꾸며댄 듯한, 흥분한

2.
n. - 사기, 과대광고
v. tr. - 속이다, 과장 선전하다

日本語 (Japanese)
n. - 皮下注射, 皮下注射針, ごまかし, 誇大広告, 麻薬常用者
v. - ごまかす, 刺激する

idioms:

• hype up    刺激する

العربيه (Arabic)
‏(الاسم) زرقه بالابرة تحت الجلد, محقنه للزرق تحت الجلد, مد من مخدرات, افراط, اسراف, انغماس, (فعل) يزرق أو يحقن بالابرة تحت الجلد, يدمن المخدرات, يفرط, يسرف, ينغمس‏

עברית (Hebrew)
n. - ‮קידום תדמית נמרץ או מוגזם, הונאה ע"י תחבולה, פרסום רעשני‬
v. tr. - ‮קידם תדמית (של מוצר) בצורה מוגזמת, רימה ע"י תחבולה‬
n. - ‮מכור לסם (מדוברת), זריקה או הזרקה‬
v. tr. - ‮גירה באמצעות זריקה מתחת לעור או באופן דומה‬

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