H. Igor Ansoff (December 12, 1918 - July 14, 2002) was a Russian_American, Applied_mathematicsand Business_manager. He is known as the father of Strategic_management.

Marketing and MBA students are usually familiar with his http://wiki.answers.com/w/index.php?title=Product-Market_Growth_Matrix&action=edit&redlink=1, a tool he created to plot generic strategies for growing a business via existing or new products, in existing or new markets.

Professionally, Ansoff is known worldwide for his research in three specific areas:

• The concept of environmental turbulence;
• The contingent strategic success paradigm, a concept that has been validated by numerous doctoral dissertations;
• Real-time Strategic_management.