Positive would be more magnification, and negative would be less
magnification.
* * * * *
No.
M > 1 indicates that the image is bigger than the pre-image
(and on the same side of the centre of magnification);
0 < M < 1 indicates that the image is smaller than the
pre-image (and on the same side of the centre of
magnification);
-1 < M < 0 indicates that the image is smaller than the
pre-image (and on the opposite side of the centre of
magnification);
M < -1 indicates that the image is larger than the pre-image
(and on the opposite side of the centre of magnification).
M = 0 means the image is point-sized and at the centre of
magnification.
M = 1 means the image coincides with the pre-image.
M = -1 means that the image is the same size as the pre-image
and on the opposite side.