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Industry or market research is the acquisition of corporate intelligence on a broad range of issues including:
- Macroenvironment
- Market analysis and competitor analysis
- market definition
- market size
- market segmentation
- industry structure and strategic groupings
- Porter 5 forces analysis
- supply chain
- competition and market share
- competitors' strengths and weaknesses
- market trends
- Consumer analysis or marketing research
- nature of the buying decision
- participants
- demographics
- psychographics
- buyer motivation and expectations
- loyalty segments
See also
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