The house furnishings market grew throughout the 1980s

The target audience for home furnishings you would think would be just homeowners however renters may even make up for a larger portion of this market. The real question is what type of furnishings and at what cost? This will be important in identifying your market better and segmenting it.

Imports have not had as much impact on the home furnishings market as with the apparel market. However, the value of imports grew from about $1.2 billion to more than $3.6 billion at the turn of the twenty-first century.

Breuners Home Furnishings was created in 1883.

Grand Home Furnishings was created in 1910.