Unlike a standard rights issue an non-renounceable rights issue
is one that cannot be transferred to another investor.
Under a traditional renouncable right issue the holder of the
shares as the option to transfer rights to another investor
(usually for a price).
This is not an option for a non-renounceable rights issue and
the investor has one of two choices
1) Take up the rights
2) Ignore the rights
Neither is necessarily the right option as the decision the
investor needs to take depends on why the company has offered the
rights in the first place.