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James Buchanan Duke (1856-1925), American industrialist and philanthropist, was the first giant of finance to emerge in the post-Civil War South.
James B. Duke was born on Dec. 23, 1856, on a small farm near Durham, N.C., the younger son of Washington Duke. Union troops during the Civil War so ravaged their farm that at war's end, when Washington Duke returned from service in the Confederate Army, the family had to begin anew with total assets of 50 cents and two blind mules. The discovery of a small load of tobacco that had somehow escaped capture by Union forces triggered their rise to wealth. This supply sold so quickly that the Dukes began production and distribution on a large scale. By 1872, at the height of the South's impoverishment, the family was selling 125,000 pounds of tobacco annually.
When, in 1881, the Dukes began to manufacture cigarettes, business boomed. Three years later, with James in control, the company moved its executive offices to New Jersey to take advantage of that state's liberal corporation laws and to exploit the virgin markets of the North and West. Thereafter, the business grew into an international combine as Duke pursued monopolistic methods. Rebates, discrimination, a nationwide secret service, bulldozer tactics against competitors, and price manipulations marked the long "Tobacco War," by which Duke gained complete ascendancy over all rivals.
By 1904 Duke's American Tobacco Company controlled 90 percent of the national market and at least 50 percent of the foreign trade in tobacco. With unlimited power and a capitalization of over $500,000,000, the Duke trust was so powerful that a 1911 Supreme Court decree ordering their monopoly be dissolved had little effect on the company's prosperity.
Duke also developed an interest in the potential of electrical power. In 1905 he organized the Southern (now Duke) Power and Light Company. Within 25 years this utility was "capable of producing more energy than all the slaves of the Old South."
Duke contributed large sums to hospitals and churches. His last notable act was the establishment of the Duke Endowment on behalf of a small Methodist school, Trinity College. He donated more than $60,000,000 toward the creation of a new campus characterized by large buildings of Gothic design. The school was renamed Duke University.
The tall, rugged, redheaded industrialist died on Oct. 10, 1925. Once asked the secret of his success, Duke replied simply, "I had confidence in myself."
Further Reading
John W. Jenkins, James B. Duke, Master Builder (1927), and John K. Winkler, Tobacco Tycoon: The Story of James Buchanan Duke (1942), give sympathetic treatments of Duke. See also Meyer Jacobstein, The Tobacco Industry in the United States (1907), and Nannie May Tilley, The Bright-Tobacco Industry, 1860-1929 (1948).
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Bibliography
See biographies by J. W. Jenkins (1927, repr. 1971) and J. K. Winkler (1942).
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James Buchanan Duke (December 23, 1856 – October 10, 1925) was a U.S. tobacco and electric power industrialist best known for his involvement with Duke University.
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James Buchanan Duke, known by the nickname "Buck", was born near Durham, North Carolina, on December 23, 1856 to Washington Duke and his second wife, Artelia Roney Duke.[1] Duke was married twice, the first in 1904 to Lillian Fletcher McCredy, but they divorced in 1906 and had no children. In 1907 he married the widow Nanaline Holt Inman, with whom he had his only child, a daughter, Doris, born November 22, 1912. Doris was raised at Duke Farms, where her father had worked with landscapers such as James Greenleaf (a member of the firm of Frederick Law Olmsted), and Horatio Buckenham to transform more than 2,000 acres (8 km2) of farmland and woodlots into an extraordinary landscape. containing 2 conservatories, 9 lakes, 35 fountains, 45 buildings, countless pieces of sculpture, over 2 miles (3 km) of stone walls and more than 18 miles (29 km) of roadway [2]. James Buchanan Duke died in New York City on October 10, 1925 and is interred with his father and brother in the Memorial Chapel on the campus of Duke University.
Washington Duke (1820-1905), had owned a tobacco company which his sons James Buchanan Duke and Benjamin Newton Duke (1855-1929) took over in the 1880s. In 1885, James Buchanan Duke acquired a license to use the first automated cigarette making machine (invented by James Albert Bonsack), and by 1890, Duke supplied 40% of the American cigarette market (then known as pre-rolled tobacco). In that year, Duke consolidated control of his four major competitors under one corporate entity, the American Tobacco Company, which was a monopoly in the American cigarette market.
In the 1890s, he forged an agreement with his British competitors to divide the market, with Duke controlling the American trade, the British companies controlling the trade in British territories, and a third, cooperative venture between the two - the British-American Tobacco Company - controlling the sale of tobacco to the rest of the world. During this time, Duke was repeatedly sued by business partners and shareholders. In 1906, the American Tobacco Company was found guilty of antitrust violations, and was ordered to be split into three separate companies: American Tobacco Company, Liggett and Myers, and the P. Lorillard Company. In 1908 the Tobacco War started with the Duke trying to take over all small tobacco companies and farmers crops from Kentucky and Tennessee. He raided their properties and destroyed most of their possessions if they didn't agree to sell at the prices he offered. A brave leader from Kentucky named Dr. David Amos started a revolutionary group called the night riders. With over 1,000 farmers at hand. They destroyed most of his tobacco as warning not to mess with Kentuckians' and Tennesseans' possessions.
In 1892, the Dukes had opened their first textile firm in Durham, North Carolina that was run by Benjamin Duke. At the turn of the century, Buck Duke organized the American Development Company to acquire land and water rights on the Catawba River. In 1904, he established the Catawba Power Company and the following year he and his brother founded the Southern Power Company which became known as Duke Power, the precursor to the Duke Energy conglomerate. The company supplied electrical power to the Duke's textile factory and within two decades, their power facilities had been greatly expanded and they were supplying electricity to more than 300 cotton mills and other industrial companies. Duke Power established an electrical grid that supplied cities and towns in the Piedmont Region of North and South Carolina. Lake James, a power-generating reservoir in Western North Carolina, was created by the company in 1928 and named in Duke's honor.
In 1911, the United States Supreme Court upheld an order breaking up the American Tobacco Company's monopoly. The company was then divided into several smaller enterprises, of which only the British-American Tobacco Company remained in Duke's control. After his death in 1925, there was a great deal of controversy, and some historians suspect that some resentful Imperial Tobacco executives were feeling some anger at Duke for having lost the Tobacco War between Duke's company and Imperial Tobacco.
In December 1924, Duke established The Duke Endowment, a $40 million trust fund (about $430 million in 2005 dollars), some of which was to go to Trinity College. The University was renamed "Duke University" in honor of his father.
On his death, he left approximately half of his huge estate to The Duke Endowment which gave another $67 million (about $725 million in 2005 dollars) to the trust fund. In the Indenture of Trust, Duke specified that he wanted the Endowment to support Duke University, Davidson College, Furman University, Johnson C. Smith University; not-for-profit hospitals and children's homes in the two Carolinas; and rural United Methodist churches in North Carolina, retired pastors, and their surviving families.
The remainder of Duke's estate, estimated at approximately $100 million (about $1 billion in 2005 dollars), went to his twelve-year-old daughter, Doris, making her literally "the richest girl in the world"[3]. Doris sued her mother for control of the Duke Farms estate and won. Associating Duke Farms with fond memories of her father, Doris Duke made few major changes to the property other than the adaptation of her father’s Conservatory to create Display Gardens in his honor[4] . These Gardens showcased her father's extensive sculpture collection and were open to the public from 1964 until closed by her Foundation Trustees in May 2008[5].
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