Jeep

Jeep
Type	Division of Chrysler
Founded	1941
Headquarters	Toledo, Ohio, USA
Industry	Automobile
Products	Sport Utility vehicles
Parent	Chrysler Holding LLC
Website	www.jeep.com

Jeep is an automobile marque (and registered trademark) of Chrysler.

Many people treat the word "jeep" as a generic term and use it uncapitalized for any vehicle of this shape and function: see genericized trademark.

Roads that are only suitable for off-road vehicles are often called jeep trails. The most famous is the Rubicon Trail located near Lake Tahoe in Nevada and in California. The so-called "Jeep Trail Capital of the World," however, is Ouray Colorado (that is the Ouray town motto). Ouray serves as a Hub to Mountain Passes such as Engineer Pass, Cinnamon Pass, Imogene Pass, and the infamous Black Bear Pass.

History

The origin of the term "jeep"

There are many stories about where the word "jeep" came from, how it was coined, These, although they make for interesting and memorable stories, are difficult to verify.

Probably the most popular notion has it that the vehicle bore the designation "GP" (for "General Purpose"), which was phonetically slurred into the word jeep. R. Lee Ermey, on his television series Mail Call, disputes this, saying that the vehicle was designed for specific duties, was never referred to as "General Purpose," and that the name may have been derived from Ford's nomenclature referring to the vehicle as GP (G for government-use, and P to designate its 80-inch-wheelbase). "General purpose" does appear in connection with the vehicle in the WW2 TM 9-803 manual, which describes the vehicle as "... a general purpose, personnel, or cargo carrier especially adaptable for reconnaissance or command, and designated as ¼-ton 4x4 Truck", and the vehicle is designated a "GP" in TM 9-2800, Standard Military Motor Vehicles, September 1, 1943, but whether the average jeep-driving GI would have been familiar with either of these manuals is open to debate.

This version of the story may be complicated by the name of another series of vehicles with the GP designation. The Electro-Motive Division of General Motors, a maker of railroad locomotives, introduced its "General Purpose" line in 1949, using the GP tag. These locomotives are commonly referred to as Geeps, pronounced the same way as "Jeep".

Many, including Ermey, claim that the likelier origin refers to the character Eugene the Jeep in the Thimble Theater (Popeye) comic strip. Eugene the Jeep was dog-like and could walk through walls and ceilings, climb trees, fly, and just about go anywhere it wanted; it is thought that soldiers at the time were so impressed with the new vehicle's versatility that they informally named it after the character. The character "Eugene the Jeep" was created in 1936.

The term "jeep" was first commonly used during World War I (1914-1918) by soldiers as a slang word for new recruits and for new unproven vehicles. This is according to a history of the vehicle for an issue of the U.S. Army magazine, Quartermaster Review, which was written by Maj. E. P. Hogan. He went on to say that the slang word "jeep" had these definitions as late as the start of World War II.

"Jeep" had been used as the name of a small tractor made by Modine.

The term "jeep" would eventually be used as slang to refer to an airplane, a tractor used for hauling heavy equipment, and an autogyro. When the first models of the jeep came to Camp Holabird for tests, the vehicle did not have a name yet. Therefore the soldiers on the test project called it a jeep. Civilian engineers and test drivers who were at the camp during this time were not aware of the military slang term. They most likely were familiar with the character Eugene the Jeep and thought that Eugene was the origin of the name. The vehicle had many other nicknames at this time such as Peep and Pygmy and Blitz-Buggy, although because of the Eugene association, Jeep stuck in people's minds better than any other term.

Words of the Fighting Forces by Clinton A. Sanders, a dictionary of military slang, published in 1942, in the library at The Pentagon gives this definition:

Jeep: A four-wheel drive car of one-half to one-and-one-half ton capacity for reconnaissance or other army duty. A term applied to the bantam-cars, and occasionally to other motor vehicles (U.S.A.) in the Air Corps, the Link Trainer; in the armored forces, the ½ ton command car. Also referred to as "any small plane, helicopter, or gadget."

Early in 1941, Willys-Overland demonstrated the vehicle's ability by having it drive up the U.S. Capitol steps, driven by Willy's test driver Irving "Red" Haussman, who had recently heard soldiers at Fort Holabird calling it a "jeep". When asked by syndicated columnist Katherine Hillyer for the Washington Daily News (or by a bystander, according to another account) what it was called, Irving answered, "It's a jeep."

Katherine Hillyer's article was published on February 20, 1941 around the nation and included a picture of the vehicle with the caption:

LAWMAKERS TAKE A RIDE- With Senator Meade, of New York, at the wheel, and Representative Thomas, of New Jersey, sitting beside him, one of the Army's new scout cars, known as "jeeps" or "quads," climbs up the Capitol steps in a demonstration yesterday. Soldiers in the rear seat for gunners were unperturbed.

This exposure caused all other jeep references to fade, leaving the 4x4 truck with the name.

Willys-Overland Inc. was later awarded the sole privilege of owning the name "Jeep" as registered trademark, by extension, merely because it originally had offered the most powerful engine.

(Compare "mayhem" and "commando" for words which changed their main meanings because of newspaper misunderstandings.)

The origins of the vehicle: the first jeeps

Bantam BRC 40

WWII Willys jeep

WWII jeep built by Ford, using the Willys-Overland design

Dashboard of WWII jeep

The first jeep prototype (the Bantam BRC) was built for the Department of the Army by American Bantam in Butler, Pennsylvania, followed by two other competing prototypes produced by Ford and Willys-Overland. The American Bantam Car Company actually built and designed the vehicle that first met the Army's criteria, but its engine did not meet the Army's torque requirements. Plus, the Army felt that the company was too small to supply the number needed and it allowed Willys and Ford to make second attempts on their designs after seeing Bantam's vehicle in action. Some people believe that Ford and Willys also had access to Bantam's technical paperwork.

Quantities (1500) of each of the three models were then extensively field tested. During the bidding process for 16,000 "jeeps", Willys-Overland offered the lowest bid and won the initial contract. Willys thus designed what would become the standardized jeep, designating it a model MB military vehicle and building it at their plant in Toledo, Ohio.

Like American Bantam, Willys-Overland was a small company and, likewise, the military was concerned about their ability to produce large quantities of jeeps. The military was also concerned that Willys-Overland had only one manufacturing facility: something that would make the supply of jeeps more susceptible to sabotage or production stoppages.

Based on these two concerns, the U.S. government required that jeeps also be built by the Ford Motor Company, who designated the vehicle as model GPW (G = governmental vehicle, P showed the wheelbase, and W = the Willys design). Willys and Ford, under the direction of Charles E. Sorensen (Vice-President of Ford during World War II), produced more than 600,000 jeeps. Besides just being a "truck" the jeep was used for as many purposes as you can think of.

The jeep was widely copied around the world, including in France by Hotchkiss et Cie (after 1954, Hotchkiss manufactured Jeeps under licence from Willys), and by Nekaf in the Netherlands. There were several versions created, including a railway jeep and an amphibious jeep. As part of the war effort, Jeeps were also supplied to the Soviet Red Army during World War II.

In the United States military, the jeep has been supplanted by a number of vehicles (e.g. Ford's M151 MUTT) of which the latest is the High Mobility Multipurpose Wheeled Vehicle (HMMWV or "Humvee").

The Jeep marque

A division of Chrysler Holdings, the most recent successor company to Willys, now holds trademark status on the word "Jeep" and the distinctive 7-slot front grille design. The original 9-slot grille associated with all WW2 jeeps was designed by Ford for their GPW, and because it weighed less than the original "Slat Grille" of Willys, (an arrangement of flat bars) was incorporated into the "Standardized jeep" design.

The marque has gone through many owners, starting in 1941 with Willys, which produced the first Civilian Jeep (CJ). Willys was sold to Kaiser in 1953, which became Kaiser-Jeep in 1963. American Motors (AMC) purchased Kaiser’s money-losing Jeep operations in 1970. The utility vehicles complemented AMC’s passenger car business by sharing components, achieving volume efficiencies, as well as capitalizing on Jeep’s international and government markets. The French automaker Renault began investing in AMC 1979. However, by 1987, the automobile markets had changed and even Renault itself was experiencing financial troubles. At the same time, Chrysler Corporation wanted to capture the Jeep brand, as well as other assets of AMC. Chrysler bought out AMC in 1987, shortly after the Jeep CJ was replaced with the AMC-designed Jeep Wrangler or YJ. Chrysler merged with Daimler-Benz in 1998 to form DaimlerChrysler. DaimlerChrysler eventually sold most of their interest in Chrysler to a private equity company in 2007. Chrysler and the Jeep division now operate under the name Chrysler Holding LLC.

Toledo, Ohio has been the headquarters of the Jeep marque since its inception, and the city has always been proud of this heritage. Although no longer produced in the same factory as the World War II originals, two streets in the vicinity of the old plant are named Willys Parkway and Jeep Parkway.

American Motors set up the first automobile-manufacturing joint venture in the People's Republic of China on January 15, 1984 ^[1]. The result was Beijing Jeep Corporation, Ltd., in partnership with Beijing Automobile Industry Corporation, to produce the Jeep Cherokee (XJ) in Beijing. Manufacture continued after Chrysler's buyout of AMC. This joint venture is now part of DaimlerChrysler and DaimlerChrysler China Invest Corporation. The current model is the Jeep 2500, an updated XJ Cherokee [1].

Jeep vehicles have "model designations" in addition to their common names. Nearly every civilian Jeep until the mid-2000's has a 'xJ' designation, though not all are as well-known as the classic CJ. Chrysler has now changed to an "xK" designation.

Jeep History

Historical models

Historical Jeep models:

• 1940 Bantam Pilot- Prototype
• 1940 Bantam BRC-60- Prototype
• 1940 Willys Quad- Prototype
• 1940 Ford Pygmy- Prototype
• 1940 Budd Ford- Prototype
• 1941 Ford GP
• 1941 Willys MA
• 1941 Bantam BRC-40
• 1942 Willys MB (slat grille)
• 1942-1945 Willys MB (stamped grille)
• 1942-1945 Ford GPW
• 1942-1943 Ford GPA
• 1944 Willys MLW-1- Prototype (Never Finished)
• 1944 Willys MLW-2- Prototype
• 1944 Agrijeep CJ-1
• 1944-1945 CJ-2
• 1945-1949 CJ-2A
• 1946-1965 Willys Jeep Wagon
• 1947-1965 Willys Jeep Truck
• 1948-1950 VJ — Willys Jeepster
• 1949-1953 CJ-3A
• 1950 CJ-V35
• 1950-1955 M-38 (MC)
• 1950 X-98- Prototype
• 1950 CJ-4- Prototype
• 1950 CJ-4M- Prototype
• 1950 CJ-4MA- Prototypes
• 1952-1957 M38A1 (MD)
• 1952-1957 M38A1C
• 1953-1963 M170
• 1953-1968 CJ-3B
• 1953 BC Bobcat- Prototype
• 1954-1983 CJ-5
  • 1961-1963 Tuxedo Park Mark III
  • 1969 Camper
  • 1969 462
  • 1970 Renegade I
  • 1971 Renegade II
  • 1972-1983 Renegade Models
  • 1973 Super Jeep
  • 1977-1983 Golden Eagle
  • 1977 Golden Eagle California Edition - limited production that were only available through California AMC Dealerships
  • 1979 Silver Anniversary CJ-5 Limited Edition - estimated that perhaps only 1,000 were ever built
• 1955 USAF DJ
• 1955 M38A1D
• 1955-1975 CJ-6
• 1955-1964 DJ-3A
  • Surrey Gala Package
• 1955-1968 CJ-3B Long- Spain
• 1956-1965 Jeep Forward Control
  • FC-150
  • FC-160- Spain
  • FC-170
  • M676
  • M677
  • M678
  • M679
• 1959-1978 M151 MUTT
  • M151A1
  • M151A1C
  • M151A2
  • M718 Ambulance
  • M718A1 Ambulance
  • M825
• 1960-1968 Jeep M606
• 1960-1977 Jeep Rural- Brazil
• 1961-1975 Fleetvan
  • FJ-3
  • FJ-3A
  • FJ-6
  • FJ-6A
  • FJ-8
  • FJ-9
• 1963-1983 SJ Wagoneer
• 1963-1986 J-Series
  • Jeep Gladiator
  • Jeep Honcho
• 1964-1967 CJ-5A/CJ-6A Tuxedo Park
• 1965-1975 DJ-5
• 1965-1973 DJ-6
• 1966-1969 SJ Super Wagoneer
• 1966-1971 C101- Jeepster Commando
• 1972-1973 C104— Jeep Commando
• 1974-1983 SJ Cherokee

1974 Cherokee S in action.

• • S
  • Limited
  • Classic
  • Chief
  • Sport
  • Pioneer
  • Laredo
• 1967-1975 DJ-5A
• 1970-1972 DJ-5B
• 1973-1974 DJ-5C
• 1975-1976 DJ-5D
• 1976 DJ- 5E Electruck
• 1976-1986 CJ-7
  • 1982 — Jamboree Limited Edition (2500 examples)
• 1977-1978 DJ-5F
• 1979 DJ-5G
• 1979 — CJ-5 Silver Anniversary Limited Edition - estimated that perhaps only 1000 were built)
• 1981-1985 CJ-8 Scrambler

1981 Jeep Scrambler

• 1981-1985 CJ-10
• 1982 DJ- 5L
• 1984-1991 SJ Jeep Grand Wagoneer
  • 1991 Final Edition

A Lifted 93 YJ

• 1984-2001 XJ Cherokee
  • 1984-2001 — Base "SE"
  • 1984-1988 — Chief
  • 1984-1990 — Pioneer
  • 1985-1992 — Laredo
  • 1987-1992/1998-2001 — Limited
  • 1988-2001 — Sport
  • 1991-1992 — Briarwood
  • 1993-1997 — Country
  • 1996-2001 — Classic
• 1984-1990 XJ Wagoneer
  • 1984-1985 — Broughwood
  • 1984-1990 — Limited
• 1986-1992 MJ Comanche
  • 1986 — Custom
  • 1986 — X
  • 1986 — XLS
  • 1987-1992 — Base "SE"
  • 1987-1990 — Chief
  • 1987-1992 — Laredo
  • 1987-1990 — Pioneer
  • 1987-1992 — SporTruck
  • 1987-1992 — Eliminator
• 1987-1995 Wrangler YJ
  • 1991-1993 Renegade
  • 1988-1995 Wrangler Long- Venezuela
• 1993-1998 ZJ Grand Cherokee
  • 1993–1995 – Base "SE"
  • 1993–1998 – Laredo
  • 1993–1998 – Limited
  • 1995–1997 – Orvis "Limited Edition"
  • 1997–1998 – TSi
  • 1998 - 5.9 Limited

• 1993 ZJ Jeep Grand Wagoneer
• 1997-2006 Wrangler TJ
  

  

  1997 Jeep Wrangler TJ
  • 2002 TJ Long
  • 2003 TJ Rubicon
  • 2004 TJ Unlimited
  • 2004 — Columbia Edition
• 1999-2004 WJ Grand Cherokee
  • 2002–2003 — Sport
  • 2002–2004 — Special edition
  • 2002–2004 — Overland
  • 2004 — Columbia Edition

Current models

The Jeep brand currently produces six models:

• Jeep Wrangler
  • JK — The current version of the Wrangler, released as a 2007 model.
  • JKL — The long wheelbase, 4-door version of the 2007 Wrangler.
• Jeep Grand Cherokee — Large family-oriented SUV.
  • WK — The newest Grand Cherokee, 2005-present ("WK" is the designator for the new Grand Cherokee, it is one of the few non-J-designated Jeeps).
  • 2005–present – Laredo
  • 2005–present – Limited
  • 2006–present – Overland
  • 2006–present – SRT-8
• Jeep Liberty — KJ — A small SUV (replaced the Cherokee and kept the name outside North America).
• Jeep Commander — XK — Newest model in the Jeep line, it is a seven passenger SUV.
• Jeep Compass — A small crossover SUV based on the Dodge Caliber.
• Jeep Patriot — A small SUV based on the Dodge Caliber, slated to begin production for 2007 model year.

Concept vehicles

• 1958 DJ-3A Pickup
• 1970 XJ001
• 1970 XJ002
• 1971 Jeep Cowboy
• 1977 Jeep II
• 1986 Cherokee Targa
• 1987 Comanche Thunderchief
• 1989 Jeep Rubicon Wrangler
• 1990 Jeep JJ
• 1990 Jeep Freedom
• 1991 Jeep Wagoneer 2000
• 1992 Jeep Concept 1
• 1993 Jeep Ecco
• 1997 Jeep Cherokee Casablanca
• 1997 Jeep Wrangler Ultimate Rescue
• 1997 Fender Jeep Wrangler
• 1997 Jeep Dakar
• 1997 Jeep Icon
• 1999 Jeep Journey
• 1999 Jeep Jeepster Concept
• 2000 Jeep Cherokee Total Exposure
• 2000 Jeep Varsity
• 2000 Jeep Commander Concept
• 2000 Jeep Willys
• 2001 Jeep Willys 2
• 2002 Jeep Wrangler Tabasco
• 2002 Jeep Wrangler Patriot
• 2002 Jeep Wrangler Mountain Biker
• 2004 Jeep Treo
• 2004 Jeep Rescue
• 2004 Jeep Liberator CRD
• 2005 Jeep Hurricane
• 2005 Jeep Gladiator Concept
• 2005 Jeep Aggressor (the Rezo)
• 2007 Jeep Trailhawk

Special vehicles

• 1958 Oscar-Mayer Wienermobile

Jeeps Around the World

Jeeps have been built and/or assembled around the world by varoius companies.^[2]

• Argentina - IKA Jeeps 1956-current; now owned by Chrysler ^[3]
• Australia - Willys Motors Australia - 1940s-1980s ^[4]
• Belgium -
• Brazil - Willys Overland do Brasil, purchased by Ford - 1957-1985 ^[5]
• Canada - Kaiser Jeep - 1959-1969^[6]
• China - Beijing-Jeep Corporation
• Columbia - Willys Columbia - at least until 1999 ^[7]
• Egypt -
• France - Hotchkiss and Auverland - 1952-1962 ^[8]
• India - Mahindra & Mahindra Limited - 1960s-current ^[9]
• Israel -
• Italy - 1950s ^[10]
• Japan - Mitsubishi Jeeps - 1953-1998 ^[11]
• Korea - Asia Motors, Ltd and SsangYong Motor Company. (don't use Jeep name) - 1980s-current ^[12]
• Mexico - VAM Jeeps - 1946-1987 ^[13]
• Netherlands - Nederlandse Kaiser-Frazer - 1954-1990s ^[14]
• Phillipines - Jeepneys ^[15]
• Spain - VIASA, later sold to Nissan - 1960-1990s ^[16]
• Turkey - Tuzla - 1954-1970s ^[17]

See also

• Jeep four wheel drive systems
• AMC/Jeep Transmissions
• American Motors
• Willys
• SUV and Compact SUV
• Jeepney
• Jeep parade

External links

Official sites

• Jeep Brand Official Web Site
• Jeep Australia Official Web Site
• Jeep Canada Official Web Site
• Chrysler LLC Official Web Site
• DaimlerChrysler Official Web Site
• Jeep Brand Official UK Web Site

Other links

• Ford GPW & Willys MB
• International Full Size Jeep Association
• AMC Jeep CJ-7
• Concept Jeeps

References

• Jeep, written by Jim Allen, published in 2001 by MBI Publishing Company
• Standard catalog of JEEP, written by Patrick Foster, published in 2003 by Krause Publications

Footnotes

1. ^ Mann, Jim. (1997). Beijing Jeep: A Case Study of Western Business in China. Westview Press. ISBN 0-8133-3327-X.
2. ^ http://www.film.queensu.ca/Cj3b/World.html
3. ^ http://www.film.queensu.ca/Cj3b/World/Argentina.html
4. ^ http://www.film.queensu.ca/Cj3b/World/Australia.html
5. ^ http://www.film.queensu.ca/Cj3b/World/Brasil.html
6. ^ http://www.film.queensu.ca/Cj3b/Canada/CanadaKaiser.html
7. ^ http://www.film.queensu.ca/Cj3b/World/Colombia.html
8. ^ http://www.film.queensu.ca/Cj3b/World/France.html
9. ^ http://www.film.queensu.ca/Cj3b/World/India.html
10. ^ http://www.film.queensu.ca/Cj3b/World/Italy.html
11. ^ http://www.film.queensu.ca/Cj3b/World/Japan.html
12. ^ http://www.film.queensu.ca/Cj3b/World/Korea.html
13. ^ http://www.film.queensu.ca/Cj3b/World/Mexico.html
14. ^ http://www.film.queensu.ca/Cj3b/World/NEKAF.html
15. ^ http://www.film.queensu.ca/Cj3b/World/Philippines.html
16. ^ http://www.film.queensu.ca/Cj3b/World/Spain.html
17. ^ http://www.film.queensu.ca/Cj3b/World/TurkeyTuzla.html

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