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jingle

 
Dictionary: jin·gle   (jĭng'gəl) pronunciation

v., -gled, -gling, -gles.

v.intr.
  1. To make a tinkling or ringing metallic sound.
  2. To have the catchy sound of a simple, repetitious rhyme or doggerel.
v.tr.
To cause to make a tinkling or ringing metallic sound.

n.
  1. The sound produced by or as if by bits of metal striking together.
  2. A piece of light singsong verse or rhyme.
  3. A catchy, often musical advertising slogan.

[Middle English ginglen, of imitative origin.]

jingly jin'gly adj.

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Catchy repetitious sounds or words used in rhyming fashion and usually set to music to form a simple musical verse, which is featured in a commercial and used in conjunction with other advertising for a product.

Music Encyclopedia: Jingles
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A cluster of small bells, such as sleigh bells, arranged on a strap or a loop of wire or a wooden handle; it is also applied to the small metal discs in the frame of a tambourine.



jingle, a brief set of verses with strong, repetitive rhythm and emphatic rhymes, usually similar to a nursery rhyme in being memorable but nonsensical (e.g. ‘With a hey, and a ho, and a hey nonino’). Jingles are now used in radio and TV advertisements, but the term was used before the rise of broadcasting to refer, usually unfavourably, to poems—like those of Edgar Allan Poe—that sacrifice meaning to showy effects of sound. See also nonsense verse.

Poetry Glossary: Jingle
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A short poem marked by catchy repetition.

Word Tutor: jingle
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pronunciation

IN BRIEF: A light, metallic tinkling sound.

pronunciation Jingle bells, jingle bells, jingle all the way. — James Pierpont.

Wikipedia: Jingle
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A jingle is a memorable slogan, set to an engaging melody, mainly broadcast on radio and sometimes on television commercials.

Contents

History

The jingle had no definitive debut: its infiltration of the radio was more of an evolutionary process than a sudden innovation. Product advertisements with a musical tilt can be traced back to 1923[1], around the same time commercial radio came to the public. If one entity has the best claim to the first jingle it is General Mills, who aired the world’s first singing commercial. The seminal radio bite, entitled "Have You Tried Wheaties?", was first released on the Christmas Eve of 1926[2]. It featured four male singers, who were eventually christened "The Wheaties Quartet", singing the following lines:

Have you tried Wheaties?
They’re whole wheat with all of the bran.
Won’t you try Wheaties?
For wheat is the best food of man.
They’re crispy and crunchy
The whole year through,
The kiddies never tire of them
and neither will you.
So just try Wheaties,
The best breakfast food in the land.

While the lyrics may appear hokey to modern-day society, the advertisement was an absolute sensation to consumers at the time. In fact, it was such a success that it served to save the otherwise failing brand of cereal. In 1929, General Mills was seriously considering dropping Wheaties on the basis of poor sales. However, advertising manager Sam Gale pointed out that an astounding 30,000 of the 53,000 cases of cereal that General Mills sold were in the Minneapolis-St. Paul area, the only location where “Have You Tried Wheaties?” was being aired at the time[2]. Encouraged by the incredible results of this new method of advertising, General Mills changed tactics entirely. Instead of dropping the cereal, it purchased nationwide commercial time for the advertisement. The resultant climb in sales single-handedly saved the now incredibly popular cereal.

After the massive success that General Mills enjoyed, other companies began to investigate this new method of advertisement. The jingle movement was bursting. Ironically, part of the appeal of the jingle was that it circumvented broadcasting giant NBC’s prohibition of direct advertising[1]: this new variety of advertisement could get a brand’s name embedded in the heads of potential customers without trying to sell it. The art of the jingle reached its peak around the economic boom of the 1950s.

The jingle was used in the advertising of branded products such as breakfast cereals, candy and snacks (including soda pop) and other processed foods, tobacco and alcoholic beverages, as well as various franchises and products that might reflect personal image such as automobiles, personal hygiene products (including deodorants, mouthwash, shampoo, and toothpaste) and household cleaning products, especially detergent.

Today, with the ever-increasing cost of licensing preexisting music, a growing number of businesses are rediscovering the custom jingle as a more affordable option for their advertising needs.

Parody

Jingles can also be used for parody purposes, popularized in Top 40/CHR radio formats primarily Hot30 Countdown, used primarily for branding reasons. Parody also allows radio networks to bypass copyright law through parody provisions. It brands the segment as both light-hearted and commercial, thus fulfilling its use as a branding component.

Examples

http://www.jinglestop.com - Jinglestop Music Production

References

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Translations: Jingle
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Dansk (Danish)
n. - remse, vers, rim, klirren, ringlen
v. intr. - have effektfuld rytme, klirre, ringle, klinge
v. tr. - klirre, ringle, klinge

Nederlands (Dutch)
rinkelen, gerinkel, rijmelarij, herkennings- melodietje

Français (French)
n. - tintement, cliquetis, (fig) petit couplet, couplet publicitaire
v. intr. - tinter, cliqueter, faire des rimes, rimer (avec)
v. tr. - faire tinter, faire sonner

Deutsch (German)
n. - Klingeln, Klirren, (Werbe)spruch
v. - klingeln, klimpern

Ελληνική (Greek)
v. - κουδουνίζω, καμπανίζω
n. - κουδούνισμα, καμπάνισμα

Italiano (Italian)
tintinnare, comporre filastrocche, tintinnio, filastrocca

Português (Portuguese)
v. - tinir, rimar e ter ritmo repetitivo e constante
n. - tinido (m), música (f) simples e contagiosa, propaganda (f)

Русский (Russian)
звон, телефонный звонок, созвучие, стишки, звенеть, рекламная песенка, заниматься рифмоплетством

Español (Spanish)
n. - tintineo, cascabeleo, rima infantil, anuncio comercial cantado, copla, estribillo, cascabel
v. intr. - tintinear, campanillear, cascabelear, sonar como campanillas, rimar
v. tr. - hacer sonar o tintinear

Svenska (Swedish)
v. - klinga, pingla, skramla, klirra, klinga med, pingla med, skramla med, klirra med
n. - klingande, pinglande, skrammel, klirr

中文(简体)(Chinese (Simplified))
叮当声, 发出叮当声, 重复同一韵, 作音韵铿锵的诗, 使发出叮当声

中文(繁體)(Chinese (Traditional))
n. - 叮噹聲
v. intr. - 發出叮噹聲, 重復同一韻, 作音韻鏗鏘的詩
v. tr. - 使發出叮噹聲

한국어 (Korean)
n. - 딸랑 거리는 소리, 이륜 포장마차, 같은 음의 반복
v. intr. - 딸랑 딸랑 울리다, 운이 맞춰져 있다
v. tr. - 딸랑 딸랑 울리다, 운을 맞추다

日本語 (Japanese)
n. - リンリン鳴る音
v. - リンリン鳴る, 調子よく響く

العربيه (Arabic)
‏(فعل) جلجل, خشخش, يخشخش (الاسم) جلجله, خشخشه‏

עברית (Hebrew)
n. - ‮צלצול, נקישה, שיר, חרוזים, ג'ינגל, שיר קצר המשמש לפרסומת‬
v. intr. - ‮השמיע קול צלצול מתכתי, התקדם תוך כדי השמעת קרקוש פעמונים מתכתי, חזר על שירה, רצף מלים, או קטע מוסיקלי, חרז חרוזים‬
v. tr. - ‮צלצל, קשקש‬


 
 
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