Long accustomed to sluggish ratings, the station recently hired
yet another news director - this time from a smaller market.
Princell Hair, will replace Roger Bell as NC for KCBS. Hair led
Baltimore's WBAL's 5, 6 and 11 p.m. newscasts from second to first
place during his tenure there. Hair most recently served as
corporate news director for CBS. "This is a very important
position, so I really spent the time and feel very strongly that
he's the person to lead us going forward," said KCBS General
Manager David Woodcock. Hair, 34, has been in television news for
11 years. He spent a year as news director at WMAQ-TV, the
NBC-owned station in Chicago, and then went on to the network's
Baltimore station. Bell left KCBS last week. Bell was hired at KCBS
by then-GM John Severino in 1999 after a successful tenure as
executive producer at WNBC-TV New York's top-rated late news. Bell
could not be reached for comment.
