Long gone are the days when sleepwear was plain and boring. Sleepwear has become its own sector of the fashion industry. With its bright and bold colors it has become expressive yet remains comfortable enough to ensure a good night sleep.
Baby SleepwearObviously, the most important component of designing baby sleepwear is comfort. Other key components of baby sleepwear are accessibility for diaper changing and durability. Many designers are beginning to have fun with sleepwear. Although most sleepwear continues to be made of cotton blend or fleece, designers are now using silk screen images to help a babies’ imagination take off. When it is time for bed, a baby can become an astronaut, a monkey, or a policeman with just a quick change of clothes. Designers realize that the classic footed sleepwear is still the most popular. To give them a fresh and updated look, designers are using bold colors and patterns which match today’s fashions.
Kid SleepwearKids are beginning to be more fashion forward and are having their own opinion regarding their clothing, this includes their sleepwear. As kids age, they want their clothing to mature with them. Although a child may only be in third grade, he or she does not want to wear the same footed sleepwear that they wore as a baby. The sleepwear available now for children strongly resembles the sleepwear of both their older siblings and that of their parents. Images being used are far less childish and will represent the current interest of the age group. Pop culture and sports themes are both commonly seen in kid’s sleepwear. Preteen kids are now having a far easier time finding sleepwear that best represents their age group as designers are gaining a better understanding of what is in demand All of these changes being made to kids sleepwear demonstrate the child’s growth in both physical size and in his or her fashion sense.