Kleenex

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Kleenex logo

Unfolded tissue below a Kleenex pack. The Veltie brand is produced by Kimberly-Clark.

Kleenex is a brand name for a variety of products such as facial tissue, bathroom tissue, paper towels, and diapers. Kleenex is a registered trademark of Kimberly-Clark Worldwide, Inc. Often used as a brandnomer, especially in the United States, "Kleenex" is in fact owned and used as a trademark by Kimberly-Clark. Kleenex products are manufactured in 30 countries and sold in more than 170.

History

The material from which Kleenex is made was originally called "Cellucotton," and was designed by Kimberly-Clark during World War I. It came to be used in gas mask filters during the war as a replacement for cotton, which was in high demand for use as a surgical dressing.

The Kimberly-Clark Corporation created the first Western facial tissue in 1924 (it had been in use for centuries before in Japan; see History of facial tissue for details) and originally marketed them as a way to remove cold cream. A few years after the introduction of Kleenex, the company began receiving a large number of letters from customers suggesting its use for colds and hay fever. By the 1930s, Kleenex was being marketed with the slogan “Don’t Carry a Cold in Your Pocket” and its utilization as a disposable handkerchief replacement became predominant.^[1]

In the USA, the Kleenex name has become, or as a legal matter nearly has become, genericized: the popularity of the product has led to the use of its name to refer to any facial tissue, regardless of the brand. Many dictionaries, including Merriam-Webster, and Oxford, now include definitions in their publications defining it as such.

References

External links

• Kleenex.com
• Kleenex History