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lead-in

 
Dictionary: lead-in   (lēd'ĭn')
n.
  1. Opening or introductory matter: The joke served as a lead-in to a discussion of more serious matters.
  2. A program, as on television, scheduled to precede another.
  3. The wire that connects an outdoor antenna to an electronic transmitter or receiver.

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Marketing Dictionary: lead-in
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1. In broadcast, program directly preceding another program on the same station. The lead-in program is said to lead the audience to an advertiser's program on the same station. See also audience flow ; lead-out.

2. Opening words in the copy text of an advertisement; said to lead the reader to the text.

3. In a dramatic presentation, opening monologue.

Thesaurus: lead-in
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Wikipedia: Lead-in
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A lead-in is a short phrase, usually five words or less, that starts off a photo caption in a newspaper, high school yearbook, magazine or other publication.

Lead-ins (aka "kickers") are used to catch the reader's attention and "lead in" to the main caption. These phrases widely range from common phrases to song lyrics, and are written appropriate to the subject matter of the photograph.

Examples of lead-ins include the following:

(On a picture of a farmer putting down pinestraw) Piling it on...
(On a picture of a guidance counselor taking attendance folders) Makin' the rounds...

Editors and caption writers tend to avoid using clichés and obvious lead-ins (e.g., "Two heads better than one," "Whistle while you work," etc.); and also prefer varying lead-ins throughout the publication.


Translations: Lead-in
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Dansk (Danish)
n. - indføring, begyndelsessats, indledning, oplæg

Nederlands (Dutch)
invoerdraad, inleiding, inleidend woord, inleidend

Français (French)
n. - préambule
adj. - en préambule

Deutsch (German)
n. - Einleitung, Zuleitung
adj. - anfangs, Zuleitungs-

Ελληνική (Greek)
n. - προεισαγωγή, (τεχνολ.) αγωγός κεραίας
adj. - προεισαγωγικός

Italiano (Italian)
introduzione, introduttivo

Português (Portuguese)
n. - fio (m) da antena (Rádio)

Русский (Russian)
введение, провод, соединяющий приемник и передатчик, объявление телевизионной передачи

Español (Spanish)
n. - introducción, entrada, bajada de antena
adj. - de entrada

Svenska (Swedish)
n. - (radio, TV) nedledning, antennledning, inledning, introduktion
adj. - inledande, introducerande

中文(简体)(Chinese (Simplified))
天线引入线, 与广告播放有关的节目

中文(繁體)(Chinese (Traditional))
n. - 天線引入線, 與廣告播放有關的節目

한국어 (Korean)
n. - 인입 케이블, 방송 광고 도입 부분

日本語 (Japanese)
n. - 引込線, 導入部分, 前置き

العربيه (Arabic)
‏(الاسم) السلك الواصل, ذلك الجزء من الهوائي الذي يتصل بجهاز الراديو المستقبل, القدوة, الأول (صفه) يأتي في الطليعه من, يحتل المقام الأول في فكر أو عمل أو فن‏

עברית (Hebrew)
n. - ‮הקדמה, חוט אנטנה‬


 
 

 

Copyrights:

Dictionary. The American Heritage® Dictionary of the English Language, Fourth Edition Copyright © 2007, 2000 by Houghton Mifflin Company. Updated in 2009. Published by Houghton Mifflin Company. All rights reserved.  Read more
Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more
Thesaurus. Roget's II: The New Thesaurus, Third Edition by the Editors of the American Heritage® Dictionary Copyright © 1995 by Houghton Mifflin Company. Published by Houghton Mifflin Company. All rights reserved.  Read more
Wikipedia. This article is licensed under the Creative Commons Attribution/Share-Alike License. It uses material from the Wikipedia article "Lead-in" Read more
Translations. Copyright © 2007, WizCom Technologies Ltd. All rights reserved.  Read more