letterhead

n.

1. The heading at the top of a sheet of letter paper, usually consisting of a name and an address.
2. Stationery imprinted with such a heading.

Printed stationery. Business letterheads usually include a logo, a return address, and a telephone number. Direct marketers have found that the design of the letterhead can impact response to a promotion letter.

For promotion letters, it is best to design a letterhead unique to each letter, one that is tailored to the style of the letter copy varying the logo, color, or even return address. For example, a fund-raising campaign letter for a nonprofit organization might utilize a simple black-and-white letterhead rather than the organization's usual twocolor embossed, gothic-type letterhead that might look too rich. Some marketers have rented post office boxes in a location suitable to their product, such as a Washington, D.C., box to use as a letterhead address for a political fund-raising campaign or a Florida P.O. Box to use for a cruise line. Some marketers believe that a color letterhead will generate a higher response than a black-and-white letterhead, regardless of the promotion type, because the color increases the reader's level of interest in the letter.

Note: click on a word meaning below to see its connections and related words.

The noun has one meaning:

Meaning #1: a sheet of stationery with name and address of the organization printed at the top

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Dansk (Danish)
n. - brevhoved, firmabrevpapir

Nederlands (Dutch)
briefhoofd

Français (French)
n. - en-tête, en-tête de lettre

Deutsch (German)
n. - Briefpapier mit Briefkopf, Briefkopf

Ελληνική (Greek)
n. - κεφαλίδα επιστολής, "φίρμα" επιστολόχαρτου (τυπωμένα στοιχεία αποστολέα)

Italiano (Italian)
intestazione

Português (Portuguese)
n. - cabeçalho (m), papel (m) timbrado

Русский (Russian)
печатный бланк компании или частного лица, шапка на бланке

Español (Spanish)
n. - membrete, papel con membrete

Svenska (Swedish)
n. - brevhuvud, firmabrevpapper med brevhuvud

中文（简体）(Chinese (Simplified))
印在信纸的信头, 印有信头的信纸

中文（繁體）(Chinese (Traditional))
n. - 印在信紙的信頭, 印有信頭的信紙

한국어 (Korean)
n. - 편지지의 윗머리에 인쇄한 개인[회사] 등의 이름 또는 주소

日本語 (Japanese)
n. - レターヘッド

العربيه (Arabic)
‏(الاسم) ورقه طبع في رأسها إسم المؤسسه وعنوانها, الإسم والعنوان المطبوعان في رأس, الورقه‏

עברית (Hebrew)
n. - ‮כותר בראש נייר-מכתבים, נייר מכתבים‬

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letterhead