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list rental

 
Marketing Dictionary: list rental

Purchase of a list for one-time use. Most list rentals are delivered to the list user on cheshire labels or in magnetic tape format. List rental agreements are arranged for the list owner by list brokers. Most lists are rented on a net name arrangement at a rate of about $50/thousand.

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Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more