The need to project content in multiple languages has become an important part of your business. With today's economy becoming a global economy, your customers may come from the other side of the world. Therefore, personalized communication in your native language plays an important role in marketing your products or services. Therefore, the website localization industry came into being, and how to choose the website localization strategy and website localization content is very important.

Website localization definition

Website localization refers to the adaptation of a specified part or all of a website into multiple languages for specific target customers, including the processing of text, pictures, animation, and website engineering. Website localization is different from simple website translation. When performing website localization, not only the accuracy of translation must be considered, but also the ethnic beliefs of the customer groups, color likes and dislikes, language taboos, customs, etc. problem. From the perspective of workload, website localization is an extremely complex project. It is necessary to choose the correct website localization strategy and website localization content. The main difference between translation and localization is that in translation, the study of language-specific keywords is skipped. Website localization is more than translation. Website localization is the process of creating a website that is linguistically and culturally suitable for your target audience. A website localizer will include SEO, text optimization and technical research, but translation cannot reflect these aspects. Therefore, in the website localization industry, the quality of each company varies. The origin of website localization The Internet has penetrated into every detail of our daily life and work. Every company has a website to promote its services and products. For domestic small and medium-sized companies, their websites are usually displayed in Chinese and English. For large international companies, they usually need to be displayed in more than a dozen languages in order to convey information more conveniently to their global target customers. It is not difficult to translate the website into texts in more than a dozen countries, but because of the differences in the cultural background, customs, and natural conditions of the Internet, simple website translation cannot meet the needs, so the website is derived Localization industry.

Effective website localization strategy

Did you know that only 35% of Internet users in the world speak English? The following website localization strategy will help you upgrade from a single-language website to a multilingual website. From the user's point of view, it's all about content. The user will only see whether the content is understandable and in line with the user’s cultural background. For example, American culture and Japanese culture are exactly the opposite. The American business style is more relaxed and outgoing, while the Japanese follow strict business agreements. Their business style, language and method are very strict and formal. In Japanese, there is no such thing as irony. Therefore, if the content you translate is satirical, then the Japanese will not be able to understand it. Therefore, to choose a normal website localization strategy, there are many things to consider. Therefore, in the website localization industry, many companies cannot perfectly consider these issues. As a result, their customers’ website localization strategy and website localization content are not consistent. Choose well.

Website localization content

Text translation and typesetting Web design and production: Dreamweaver, Microsoft ASP, Microsoft Front Page

Website background program localization Graphic design: photoshop, CorelDRAW

Animation effect production: Macromedia Flash

XHTML language CGI, ASP, PHP, JSP programming

Java program and JavaScript, VBScript

Establish network database Access, SQL, Oracle

Provide Adobe PDF files

Website publishing, maintenance and update

Recommended by excellent companies in the website localization industry

We hope this article can help you understand certain questions about translating a website into multiple languages, commonly referred to as website localization. Shanghai Yuma Translation Company is a leading translation and localization company. It provides website translation services at an affordable cost to promote your global business growth. We provide excellent website localization strategy and website localization content. We are top in the website localization industry. Welcome to privately message us on our official website or log in to inquire about the translation products you need.

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