singer
Personal Information
Born Louis Allen Rawls, December 1, 1936, in Chicago, IL; died January 6, 2006, in Los Angeles, CA; son of Virgil (a Baptist minister) and Evelyn Rawls; raised mostly by grandmother Eliza Rawls; married to wife Lana Jean 1962-72; children: Louanna, Lou Jr.
Career
Vocalist. Sang gospel music in church from age of seven; joined gospel group Pilgrim Travelers (other members included Sam Cooke), mid-1950s; signed by Capitol Records, 1962; gold album and mainstream success with LP Lou Rawls Live, 1966; recorded single "Natural Man" for MGM, 1971; signed by Philadelphia International label, 1975; widespread success working with producers Gamble and Huff, late-1970s; launched United Negro College Fund "Parade of Stars" television fundraiser, 1979; many recordings and television and film appearances, 1980s1990s.
Life's Work
Asked in 1997 by the American Business Review to account for his show-business durability, Lou Rawls answered this way: "I didn't try to change every time the music changed. I just stayed in that pocket where I was 'cause it was comfortable and the people liked it." Certainly Rawls has become something of an American institution. With a performing career spanning five decades, a long stint as host of the Parade of Stars television fundraiser, and a comfortable crooner's baritone, Rawls has been one of those rare entertainers seemingly accorded a permanent place on the American musical scene. As of the late 1990s, his body of recorded music was sixty albums strong.
Yet in the years when Rawls first made his formidable reputation, he did it in large part by changing his style and changing it dramatically. Rawls has been by turns streetwise and sophisticated. Beginning his career, as did so many other African American singers, in the gospel field, he was groomed as a pop/jazz singer after signing with the Capitol label in the early 1960s. He first found mass success with a series of rootsy, heavily blues-tinged monologue-song combinations recorded later in that decade. In the 1970s his career was reborn in the area of middle-of-the-road black pop that sometimes pointed in the direction of disco. Although he was never identified with the cutting edge of black music, he nevertheless resisted recording-company efforts to push his style in a certain direction, insisting on his own instincts regarding his musical development. In so doing, he created a body of music that reflected the experiences of a wide cross-section of both African Americans and Americans of other backgrounds.
Louis Allen Rawls was born on December 1, 1936, in Chicago. He was raised largely by his grandmother, both his parents having left the household during Rawls' childhood. Rawls grew up on Chicago's south side, at a time when the area was in the process of ascending to its place at the top of the blues world. Rawls's south-side neighborhood was a hotbed of musical talent, eventually producing such successful acts as Curtis Mayfield, the Dells, and Sam Cooke. He saw concerts by such acts as Arthur Prysock and the legendary Louis Armstrong at the south side's Regal Theater, but Rawls' instincts were more rooted in Gospel music, having sung in his grandmother's Baptist church choir at age 7.
After singing with gospel groups as a teenager, Rawls joined with Cooke and two other vocalists to form the Pilgrim Travelers. After completing a stint in the U.S. Army, Rawls toured extensively with the group, but in 1958 the group's car collided with a truck. While Cooke escaped with minor injuries, Rawls was pronounced dead on the way to the hospital, remained in a coma for most of the next week, and suffered memory loss lasting a year. The terrible accident proved to be a life-changing experience for the singer. "I had plenty of time to think," he later told the Arizona Republic. "I didn't want to just go someday; I really wanted to do something good, to make a mark."
Rawls began making appearances wherever he could build his skills-- on the blues-oriented "chitlin' circuit" and in small clubs and coffeehouses around Los Angeles. His finances were straitened, but he did land a small part in the 77 Sunset Strip television series. While performing at a Hollywood club called Pandora's Box, located close to the headquarters of Capitol Records, Rawls was spotted by a Capitol producer and signed to the label in 1962. Another success that year was singing backup vocal to Cooke on Cooke's hit "Bring It on Home to Me." That classic recording harkened back to the days when Cooke and Rawls had sung gospel music together.
The artist's first big sellers came when he began to introduce blues stage devices, such as monologues about poverty, into his music. A 1964 recording of the powerful country classic "Tobacco Road" gained some notice; the song remains a fixture of Rawls' live shows. The 1966 LP Lou Rawls Live effectively showcased the monologue technique and gave Rawls his first gold record. From then until his departure from Capitol in 1971, Rawls' recordings were reliably successful; he recorded a total of 28 albums for the label during this period.
Rawls moved briefly to the MGM label in 1971, and quickly notched one of the biggest hits of his career with "Natural Man," originally the B side of another song released as a single. But the singer clashed with MGM executives over the lightweight musical fare that they were sending his way, and he soon left the label, signing briefly with the independent Bell Records, where he collaborated with the songwriting pair of Darryl Hall and John Oates. In 1975 Rawls found success when he embarked on a collaboration with another hitmaking pair, the Philadelphia producers and songwriters Kenny Gamble and Leon Huff. Signing with the duo's Philadelphia International label, he released such singles as "You'll Never Find (Another Love Like Mine)," which became a million-seller in 1976 and garnered substantial play in the dance clubs that incubated the emerging style known as disco.
With this music Rawls found himself a long way from his chitlin'- circuit roots. The style pioneered by Gamble and Huff was heavily produced, aimed at sharp-dressed urban crowds. Yet Rawls adapted seamlessly and showed staying power in his new incarnation as hitmaker. The 1977 LP Undeniably Lou won a Grammy award for Best R&B Performance, and Rawls continued to record for Philadelphia International well into the 1980s.
Rawls parlayed his celebrity into a lucrative position as advertising spokesman for the giant Anheuser-Busch brewery, makers of Budweiser beer. The brewery backed the singer in what has become the most recognizable and important activity of his later career: his establishment and nurturing of the annual Parade of Stars telethon, conducted for the benefit of the United Negro College Fund. Rawls still serves as host of the television program, which has varied between three and seven hours in length and which has showcased leading performers in a variety of musical styles.
In 1998, the Parade of Stars (that year renamed An Evening of Stars) aired on sixty television stations with a potential viewership of about 90 million viewers. That year, USA Today estimated the telethon's total earnings since its inception at $175 million. The money benefited a group of small, historically black colleges and universities, all of which opened their doors to students of limited economic means. Tens of thousands of African American students quite simply owed their college educations to Lou Rawls.
Rawls kept busy as a performer in the 1990s, with an acclaimed 1993 Christmas release, a series of television appearances as an actor, and a planned 1998 release of new music on a rejuvenated Philadelphia International label. But Rawls was far more than a figurehead on the fundraising telethon, and it continued to consume much of his energy. As he told the Arizona Republic, "It is, by far, my proudest achievement."
Awards
Grammy awards for single "Dead End Street," 1967; LP A Natural Man, 1971; LP Unmistakably Lou, 1977. One platinum and four gold albums.
Works
Selective Discography
- Tobacco Road, Capitol, 1963.
- Lou Rawls Live, Capitol, 1966.
- Best from Lou Rawls, Capitol, 1968.
- A Natural Man, MGM, 1971.
- All Things in Time, Philadelphia International, 1976.
- Unmistakably Lou, Philadelphia International, 1977.
- When the Night Comes, Epic, 1983.
- It's Supposed to Be Fun, Blue Note, 1990.
- Portrait of the Blues, Manhattan, 1993.
- Christmas Is the Time, Manhattan, 1993.
- Ballads, Capitol, 1997 (reissue).
- Love Is a Hurtin' Thing, Capitol, 1997 (reissue).
Further Reading
Books
- Stambler, Irwin, The Encyclopedia of Pop, Rock & Soul, rev. ed., St. Martin's, 1989.
- Larkin, Colin, editor, The Guinness Encyclopedia of Popular Music, Guinness, 1992.
- Romanowski, Patricia, editor, The New Rolling Stone Encyclopedia of Rock & Roll, Fireside, 1995.
- Contemporary Musicians, volume 19, Gale, 1997.
- American Business Review, July 12, 1997, p. 5 Arizona Republic, April 25, 1997, p. D13.
- Ebony, October 1978, p. 112.
- Jet, November 17, 1997, p. 64.
- St. Louis Post-Dispatch, October 3, 1997, p. E4.
- Stereo Review, July 1993, p. 91.
- USA Today, October 16, 1997, p. D4; January 18, 1998, p. D3.
— James M. Manheim




